The roundup of the latest marketing news from the five big-name global brands.
UK will be the first market in Europe for the premium glacéau smartwater—the first commercial water product in the UK made using a method of vapour distillation.
The new product that comes in a nice box, featuring a pig in Reebok sneakers, celebrates the 2014 Reebok CrossFit Games, which launched last week.
Fire "puts everything you love about Amazon in the palm of your hand—instant access to Amazon's vast content ecosystem and exclusive features," as Jeff Bezos, company's CEO says.
The candy brand has introduced a new flavor, Draft Beer, to win hearts of its male consumers ahead of the sports season.
Yesterday Moscow's main hipsterish attraction Gorky Park saw the launch of the most ambitious brand new mobile device so far—the world's first dual-screen smartphone with an "always on" EPD-display, YotaPhone.
The exclusive new technology will keep carbon dioxide from escaping when the beverage is warmed to +55 C.
Although the new light-brown drink features a mixture of both sugar and its stevia-based substitute, it has almost twice fewer calories than a regular Coke—108 per 600 ml bottle.