
Nike, which always chooses motivating names and slogans for its campaigns and encourages its fans to lead active lives (recently, it launched the #makeitcount movement), is now rolling out
9 February 2012

Nike has produced a new Nike Free Gym+ shoe that makes you feel like exercising barefoot. The shoe created for dynamic yoga features a second-skin fit and feel and is inspired by bendable yogis.
3 February 2012

Nike has presented the Nike+ FuelBand, an innovative wristband, a new sport accessory that tracks and measures everyday movement and thus inspiring people to be more active.
20 January 2012

Nike has unveiled a brand new solution for tennis players entitled the Nike Zoom Vapor 9 Tour
18 January 2012

Nike Basketball proved that it ‘never stops’ (as the brand declared in the previous campaign) with the launch of the new marketing promotion starring basketball legend...
16 January 2012

Nike reveals a new collection to celebrate the 2012, the year of the dragon, which symbolizes the power of natural forces in China.
6 January 2012

The time around the first days of January is just perfect for making resolutions for the whole year, and since 2012 promises to be very sportive with the London Olympic and Paralympic Games...
5 January 2012

Nike Football has launched a new team kit for the Poland National Team, which will be worn when Poland co-hosts the countries of Europe in 2012. The kit is inspired...
19 December 2011

Nike doesn’t like winter in its new ‘Angry Winter’ campaign created by ad agency W+K and B-Reel Films. To help people fight back the cold season, Nike has launched
7 December 2011

Tomorrow, December 1 is World AIDS Day, and to support spreading awareness for the fight against the disease in Africa and contribute to the cause, leading global brands including Nike, Gap, Converse, Starbucks, Apple, Dell and more along with a bunch of local labels as the...
30 November 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
