
On the threshold of Euro 2012, Nike’s Football division has launched a new campaign called ‘My Time is Now.’ ‘Don’t tell me I have potential’ says the slogan of the campaign that features a global roster of the world’s best players and targets young ambitious...
22 May 2012

To celebrate its Free range footwear, Nike is currently running an interactive exhibition called The Super Natural Ride in the O-Yane Plaza at Roppongi Hills in Tokyo.
18 May 2012

Nike has launched a new digital experience for Mexican customers.
11 May 2012

To demonstrate its progress against key business, labor and environmental goals, Nike has released its FY10-11 Sustainable Business Performance Summary. The document also sheds the light on Nike’s new targets and sustainable strategy.
4 May 2012

Nike and Skype have launched new activations revolving around human faces. The online ‘Free Face’ game, which was kicked off by Nike in Japan, is designed to promote Nike iD,...
30 April 2012

Nike has launched a new extension on its epic running story, which is revolving around jogging and people for whom is an essential part of their life. Following the series of spots with and about Alice, who is running all the...
9 April 2012

Nike expects to find solutions that will “contribute to the greater efficiency...
4 April 2012

Converse continues to promote its shoes within its ‘Three Artists. One Song’ initiative. The exclusive Gorillaz-band-styled collection promotion is followed by a collaboration featuring Mark Foster of the...
29 March 2012

Social network Path and Nike+ have rolled out an updated Path app for iPhone that now will also be integrated into the Nike+ running app and the Nike Fuel Band. Users will be able to sync their account and...
13 March 2012

‘The Chance’ 2012 project that they have launched together searches for football talent...
5 March 2012
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

