Nike is launching a new campaign in England, encouraging the soccer fans to prioritize country before football clubs. The effort dubbed “Country First Club Second” is set to be rolling out across social media platforms, coinciding with the launch of the new Nike England kit, which was unveiled earlier this week.
As part of the fourth Launch Challenge, the brand is calling R&D textile manufacturers to submit their groundbreaking ideas on new sustainable materials and entrepreneurial practices.
Converse has launched the European “Get Dirty” music series to give a stage to various indie music performers, including international artists and aspiring bands. The three-month tour, which kicked off in Paris on March 19, will make stops in London, Barcelona, Madrid, Berlin, Hamburg, Cologne, Vienna, Amsterdam, Antwerp and Milan. The project is inspired by the brand’s seasonal manifesto “Shoes Keep It Clean, Sneakers Get Dirty,” meaning that people who wear the legendary sneakers are not afraid of exploring new unpaved muddy roads. Converse has also released the “washed and faded” Chuck Taylor All Star Well Worn and 70s Chuck collections in line with the effort’s theme.
Once again, Nike and American illustrator Matt Stevens collaborate to pay tribute to the classic Nike sneakers, Air Max. Their new art project #AIRMAX is a continuation of the Air Max illustrated story, started back in 2011 with an idea of a book devoted to Matt's favorite shoes.
Nike is launching a basketball-themed campaign in China, Taiwan and Hong Kong to encourage more youngsters across the countries to tap into the game.
Running and working out in a gym are traditional ways to exercise, but sometimes life wants us to be more creative finding ways to burn calories. Nike launched its innovative Nike+ FuelBand over a year ago to help athletes from all around the globe to keep track of their daily physical performance. To celebrate the 1st anniversary of the device, Nike collaborated with a team of artists, coaches and other original thinkers to create a digital art NikeFuel Zine, celebrating “the breadth of physical activity.”
The next challenge for brands is to meet human and consumer needs on both a global and a more local scale. It is not just about maximizing and marketing ‘glocal’ business and products but finding new ways to scale down to meet specific needs with the creation of ever more tailored and local brand initiatives.
Nike has released a new film starring one of its most celebrated ambassadors, Kobe Bryant. The new video piece “Count on Kobe,” developed by Wieden + Kennedy of Portland, Ore., promotes the KOBE 8 SYSTEM, the lightest and lowest performance shoe of the baseball genius. In the spot, the female voice over explains how the world works and how Kobe works in it—very soon it becomes clear that he is also a world, a unique universe. “Some things in this world are certainties. The sun will rise. Rain will fall. And Kobe Bryant will dominate on the basketball court,” says the brand in the press release.