popular Consumer Insight
If to ask anyone who are the most active on Instagram teenagers, answers can be Chinese, American, maybe Brazilian or Russian. But not Polish, teens from not so big country in Eastern Europe (#36 by population). Read details of social media phenomenon in new Popsop Research.
Despite a huge Instagram popularity, the app is the most predictable social network in terms of target audience. It was our hypothesis, and the goal of Popsop Research was to prove or refute it.
Oakley has teamed up with Designboom for a new competition that is engaging all design #disruptors as part of its ongoing campaign “Disruptive by Design.”
As part of its Art, Copy & Code program, designed to offer a fresh take on advertising, Google is partnering with Nike to re-think its traditional AdWords platform with a soccer twist.
The design developed by a married couple is to illustrate the connection between nature and a person.
Nike has unveiled an animated film, “The Last Game,” as part of its #riskeverything football-centric campaign.
Oakley continues the rollout its “Disruptive by Design” campaign with the launch of a new dedicated hub and video.
Nike has researched how the weather conditions influence the physical activity of amateur athletes.