As part of its Art, Copy & Code program, designed to offer a fresh take on advertising, Google is partnering with Nike to re-think its traditional AdWords platform with a soccer in mind. Together, they developed a customized user-friendly mobile ad system that reacted to what was being shown on TV during real-time games.

Nike collaborates with São Paulo-based photographers Flavio Samelo and Jayelle Hudson on a striking collection of tights. The design developed by the married couple is to illustrate the connection between nature and a person—the limited edition line comes as part of the broader project aptly named the Nike Tight of the Moment. The collection arrives in early July.

Nike has unveiled an animated film, “The Last Game,” as part of its #riskeverything football-centric campaign. The 5-minute spot features animated replicas of football celebrities including Cristiano Ronaldo, Zlatan Ibrahimovic, Wayne Rooney, and Neymar Jr. to name a few, who embark on a mission to save the game from a genius villain, The Scientist, set to destroy football as it is forever by substituting real players with autonomous creatures.

Nike has researched how the weather conditions influence the physical activity of amateur athletes. The team behind Nike FuelBand, Nike’s revolutionary bracelet that measures a person whole-body movement throughout the day, conducted a research to reveal the perfect atmospheric conditions for all sorts of athletic performances. The team used the activity patterns data collected across the USA, so the results apply to Americans only.

LAUNCH, the coalition of technology supporters that includes such organizations as NIKE Inc., NASA, the U.S. Agency for International Development and the U.S. Department of State, is adding some Nordic-based new members such as IKEA, Novozymes, Kvadrat, Arla and a number of government institutions, to form LAUNCH Nordic. Since 2010, the coalition has spotted and supported “visionaries whose ideas, technologies or programs have the potential to create a better world.”

The sportswear major brand Nike teamed up with the independent Japanese artist Yuko Kanatani for the Tight of the Moment project, that merges athletic performance and offbeat artistic philosophy. Together, they’ve created a capsule collection that includes NTM-Magical Kaleidoscope tights and a bra with a pattern that highlights the key heating and cooling zones of a body in action.