Nissan is mixing road trips, cost saving approaches and filming experience with the launch of its new initiative ‘My Versa Road Trip,’ an extension of the car brand’s ongoing campaign ‘Most _____ per dollar,’ launched last month. Starting on September 20, the new project dedicated to the Versa Sedan with the most legroom, headroom, trunk room and technology per dollar than any other car in America, will run in three phases and get people going, literally. The action starts on the dedicated MyVersaRoadTrip.com website and later it will continue in the real world—the auto brand is inviting social-savvy consumers to create their routes and film driving experiences in late fall.

The greener lifestyle means choosing eco-friendly technology, protecting nature by using recyclable materials as well as being a health nut. In support of the Nissan LEAF, Nissan’s 100% electric automobile named the ‘2011 World Car of the Year,’ Nissan North America teamed up with Hollywood movie star Ryan Reynolds, who has joined a roster of elite fitness enthusiasts, athletes and coaches in the new integrated fitness-focused program dubbed ‘Innovation for Endurance.’

Recognizing that kids are often the most effective at creating change, Nissan North America, Inc. is launching an in-class and online educational outreach initiative called ‘Choose Zero’ in elementary and middle schools this month. The curriculum, which features the 100-percent electric Nissan LEAF, the world’s first affordable, all-electric car designed for the mass market, is designed to empower kids to make and advocate for changes that reduce carbon emissions in their homes, schools and communities.

TreeHugger, the leading media outlet dedicated to covering news on “the people, ideas, projects, and memes that are pushing green into the mainstream,” is presenting the winners of its third annual Best of Green Awards. The team behind the project looked though numerous examples of doing good to nature and selected over one hundred winners in eight major categories, who are being announced during this week (April 4—8). TreeHugger also invited audience to partake in determining their favourites—over 50 nominees got the second annual Best of Green 2011 Readers’ Choice Awards based on people’s choice.