latest in Nivea

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  Nivea UK Lets Users Control a Romantic Dinner in the “Date To Remember” Video

  Marketing  Feb 14, 2013

  Nivea UK celebrates Valentine’s Day with a great interactive video campaign, which invites the audience to get into the middle of a girl’s date. The “Date To Remember” video...

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  Nivea For Men Teaches European Consumers How to Make Bar Tricks

  Marketing  Feb 1, 2013

  Nivea For Men is launching a new campaign to support its men’s lines in Northern European markets—the theme of the new promotion, developed by CMW...

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  NIVEA Adopts a New Simplified Global Design

  Marketing  Jan 16, 2013

  New visual identity and structural packaging developed by Yves Béhar and his San Francisco-based fuseproject studio.

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  Nivea Searches for a US Couple with the Most Impressive Love Story

  Marketing  Oct 19, 2012

  Nivea, the #1 lip care brand in the world, kicks off its annual competition dubbed Kiss of the Year Contest, which encourages US consumers to share their intimate moments on Facebook for a chance to win once-in-a-lifetime opportunity to kiss in front of millions on the Nivea Kiss Stage in the heart of Times Square. The brand is calling its fans to submit their romantic, dramatic and extraordinary love stories to a dedicated tab on Nivea USA Facebook page. Entrants are asked to write an essay explaining why they deserve to have a memorable kiss on the stage at Times Square. The contest is one of the first holiday activations launched by global brands ahead of the upcoming Christmas season.

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  Nivea Launches the 'Kiss of a Style' Design Contest

  Marketing  Aug 2, 2012

  Nivea is offering its fans a once-in-a-lifetime opportunity to share their personal style and creativity on a cap of a lipstick. The cosmetics brand has launched a competition dubbed ‘Kiss of a Style’ on its Facebook fan page and is calling its US consumers to join in to develop a design for the Nivea Care Lip packaging for truly memorable kisses. The winning limited-edition design will go live and be featured on caps which will be sold in stores across the USA in early 2013.

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  NIVEA Soft Smoothes Its Way into a New Target Market with Launch of ‘Fashion-Ready Skin’ Experiential Campaign

  Marketing  Jun 28, 2012

  Space has created an interactive and engaging experiential campaign for NIVEA Soft multipurpose moisturising cream. It aims to bring the brand to a new target audience of young, aged 20-25, fashion-focused women by building on the brand’s own fashion credentials.

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  New Limited-edition Nivea Soft ‘Nicola de Main’ Packaging by Bulletproof Celebrates Summer and Beauty

  News  Feb 22, 2012

  Nivea, the iconic cosmetics brand, which turned 100 last year, is launching new limited-edition packs designed by a fashion designer and leading brand and packaging design agency Bulletproof. The new ‘Nicola de Main’ packaging for Nivea Soft will arrive in stores across UK, Ireland, Scandinavia and The Netherlands in mid-May. The light-hearted and colourful design, which features springs birds, adds to the feeling of the season, sunny cheerfulness and warmth and echoes with the brand’s attitude of making life beautiful.   

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  YouGov BrandIndex Unveiled Buzz Rankings for 2011

  Review  Jan 30, 2012

  January is the time for companies to unveil reports on how well they performed in the fourth quarter of the previous year (and the year on the whole), but this review is not about loss and profit figures. Instead, it focuses the buzz ranking, the index that might be as important for brands as financial data.