New Limited-edition Nivea Soft ‘Nicola de Main’ Packaging by Bulletproof Celebrates Summer and Beauty
Nivea, the iconic cosmetics brand, which turned 100 last year, is launching new limited-edition packs designed by a fashion designer and leading brand and packaging design agency Bulletproof. The new...
22 February 2012
YouGov BrandIndex Unveiled Buzz Rankings for 2011
January is the time for companies to unveil reports on how well they performed in the fourth quarter of the previous year (and the year on the whole), but this review is not about loss and profit figures. Instead, it focuses the buzz ranking, the index that might be as important for brands as...
30 January 2012
Nivea Encourages UK Consumers to Experience ‘A Million Moments of Closeness’
Nivea, which is celebrating its 100-year anniversary this year, is launching an integrated marketing promotion under the strapline ‘A million moments of closeness’ in the UK. The new...
26 August 2011
Nivea Releases a Book to Mark Its 100th Anniversary
2011 is a remarkable year for Coca-Cola and Nivea—in May, the soft drink giant celebrated its 125th anniversary, and the legendary skin care brand is marking its 100th birthday throughout the year with
23 August 2011
Nivea Continues the 'Scincare for Life' Campaign Featuring Rihanna
Nivea continues its centenary anniversary ‘Skincare for Life’ digital campaign with a new piece of an augmented reality.
28 July 2011
ImagePower Global Green Brands Study 2011
Following the ‘green path’ usually implies keeping to just one major regulation: being as good as possible to nature. But since brands should think about profits as well and consider people’s opinion about their eco-friendly products and approaches, shoppers’ feedback is one of the major tools shaping the environmental principles of companies.
24 June 2011
Nivea To Take the 2-day Sail Journey 'Through a Century of Success'
As a part of the centenary anniversary campaign, Nivea, presenting the milestones and science behind the brand, took on May 9- May10 a two-day cruise, the NIVEA Skin Journey. The journey 'through time' departed on May 9 from Hamburg, where guests on the ship were treated to an exclusive live...
10 May 2011
Music Icon Rihanna to Be the Voice of Nivea’s 100 Year Celebration
Beiersdorf's Nivea has just announced that as part of the brand's 100th anniversary activities, it will launch its biggest digital campaign to date. Through a multi-channel approach, global music icon Rihanna will help serve as the voice of the...
3 March 2011
Nivea Helps Couples Everywhere Be Ready for Romance
Nivea, along with TV personalities Bill & Giuliana Rancic, are helping couples everywhere be ready for romance...
14 February 2011
Nivea Offers an Opportunity to 'Kiss the One You Love'
This festive season, Nivea is bringing loving hearts together by offering them a unique opportunity to come to New York’ Times Square and kiss on a special Kiss Platform that “will feature memorable moments to entertain the crowd” on New Year’s Eve. To get this...
7 December 2010
Our Partners
Call for interviewees 2012
Interview
Trends
Expert Columns
