St. Valentine’s Day? Forget it! What is real love knows only Nutella! Today’s Feedback is all about the […]
Nutella is rolling out its first-ever global campaign to celebrate its 50th anniversary. The brand of the iconic chocolate spread wants to say “thank you” to the millions of consumers who start their day with Nutella. The brand will celebrate its birthday with a multi-million pound global campaign that spans digital promotion, a special-edition design, a TV ad, giveaways and more.
Traditional taste and smell enhancers, celebrity advice, coherence with a person’s image—all this can make the product, both eatable or not, more attractive to a consumer. But there’s also another thing that can make virtually any product on the market more attractive. This magic non-physical intensifier is a ritual, which adds a new enjoyable dimension to the process of consuming a product.
The current economic climate could breathe a second life into packaging. It’s a win-win. The consumer gets their product in beautiful packaging at little or no extra cost that then goes on to fulfill a second life with its own intrinsic value. The brand lives on, building brand values, awareness and loyalty for a second life.
While Stella Artois is focusing on pouring rituals, the Nutella chocolate & hazel spread is tapping into the morning rituals with the new ‘Sunrise’ advert, developed by creative agency BMF. The new spot, which aired in Australia on August 12, is the first commercial of Ferrero’s in eight years across the country.