St. Valentine’s Day? Forget it! What is real love knows only Nutella! Today’s Feedback is all about the sweetest love story ever.
The brand of the iconic chocolate spread wants to say “thank you” to the millions of consumers who start their day with Nutella.
Traditional taste and smell enhancers, celebrity advice, coherence with a person’s image—all this can make the product, both eatable or not, more attractive to a consumer. But there’s also another thing that can make virtually any product on the market more attractive. This magic non-physical intensifier is a ritual.
The current economic climate could breathe a second life into packaging. It’s a win-win. The consumer gets their product in beautiful packaging at little or no extra cost that then goes on to fulfill a second life with its own intrinsic value.
While Stella Artois is focusing on pouring rituals, the Nutella chocolate & hazel spread is tapping into the morning rituals with the new ‘Sunrise’ advert, developed by creative agency BMF...
That is nothing new that giant brands support themselves on Facebook, especially in the CPG snack category. Millions of users ‘like’ the brands custom pages and join the activities suggested on it.