You already know what it is to be yourself in your world, and it’s time to adopt totally new positive behaviours from others to broaden your horizons. O2, the mobile services provider, is calling British consumers to “Be More” in a new campaign supporting the company’s launch of 4G network.
O2
The British telecom company O2 has tapped street artist Slinkachu to create three impressive artworks in order to promote the 20 Years of War Child exhibition, supported by O2. The pieces, which reflect the creator’s signature «little people» approach, are developed to raise awareness of the War Child charity’s missions and celebrate its 20th anniversary. The international charity unites artists and musicians, who contribute to the cause by raising funds to tackle problems of children living in war-torn countries.
A couple of months ago Telefónica Digital’s O2 released their TU Me application for Apple and Android handsets. Now the company is launching the first promo campaign for the app in social media. Users can watch a new animation video created by Jam and Studio AKA on a dedicated Facebook page. Jam has also developed a global social media strategy for the app.
Not only new generations can’t imagine existing without social networks but the old chaps like Santa go online to connect to the audience. Santa prefers YouTube and Twitter these days. With help of Telefonica’s O2, Santa has created the hashtag #O2santa so that followers can tweet him a message that they’d like read out, and Santa will create personal short video on YouTube.