Powerade, the brand responsible for hydrating athletes at the London 2012 Olympic and Paralympic Games, is launching a brand new on-pack promotion, giving away a Powerade Olympic Games Sports Bottle free with every purchase. Supported by a new TVC, outdoor and POS, the campaign aims to excite consumers in the run up to the London 2012 Olympic Games.
British Airways, the official airline partner of the London 2012 Olympic Games and Paralympic Games, has announced it is ready for the 2012 Olympics in London. To prove its readiness, the company has launched a video spot called ‘The Race’.
To launch its limited edition ‘USA’ diapers and wipes, Pampers has partnered with two-time Olympic Games Gold Medalist (Beach Volleyball) and Team USA Hopeful, Kerri Walsh and her family.
As human beings we are often resistant to change and very quick to make rash and hasty expressions of taste, criticising and discounting a design because its newness makes us feel uncomfortable or challenged. But isn’t this one of design’s fundamental purposes? To question, to provoke, to push us for a response?
Procter&Gamble, which is the global Olympics sponsor, is launching a new digital campaign dubbed 1 Thank You = 1 Chance to Win as extension on its ‘Thank You Mum’ activity dedicated to support Olympic athletes (the 'P&G Thanks, Mom' was launched back in 2010). The effort was kicked off yesterday, March 5, in the UK ahead of Mothers’ Day celebrated on March 18—it is expected to roll across other markets on respective national days.
Schweppes Abbey Well is celebrating its status as the Official Water of the London 2012 Olympic and Paralympic Games with a bold and eye-catching new design. Refreshing the British natural mineral water brand, the new look will be supported in-store, with further activity set to run ahead of the Olympic Games.
Coca-Cola has officially launched its Move to the Beat London 2012 Olympic Games campaign
As part of its London 2012 Olympics sponsorship, BMW Group has announced it is planning to build a floating showroom