M&C Saatchi has created an integrated campaign to raise awareness of travel behaviour during the 2012 Olympic and Paralympic Games. Developed for Transport for London (TfL), the Olympic Delivery Authority (ODA), and other transport operators, this is set to be one of the biggest communications campaign associated with the London 2012 Games, and launches on 30 January.
Pantene has signed 11 athletes as its newest beauty ambassadors to feature in Pantene’s campaign to support the Olympic Games.
McDonald’s has officially announced its renewed partnership with the Olympic Games through 2020. As part of this, the fast food chain launches Champions of Play, a global campaign for children’s wellness that was discussed in 2011.
Coca-Cola has unveiled its plans to build an innovative pavilion in the Olympic Park within the ‘Future Flames’ campaign, which celebrates young people’s achievements.
The biggest and most awaited event of the next year is the London 2012 Olympic and Paralympic Games, and the brands, which sponsor the international competition, have already started their...
The Coca-Cola System in Great Britain (‘Coca-Cola’) has unveiled bold plans to recycle all colourless Coke and non-Coke branded PET plastic disposed of at the London 2012 Olympic and Paralympic Games. This pledge forms one part of Coca-Cola’s approach to achieving its most sustainable sponsorship activation to date.
Powerade is launching a month long on-pack promotion giving consumers the chance to win a pair of tickets to the sold out 100M Finals at the London 2012 Olympic Games with every promotional bottle of Powerade ION4 and Zero. From October 3 through October 31, fans can not only win tickets to the fastest show on earth but will also have the chance to watch other Olympic events such as Basketball, Track Cycling or Beach Volleyball on two different days as part of a once-in-a-lifetime hospitality prize package.
Getting ready for London 2012 Olympics, Coca-Cola rolls out a global integrated campaign, Move to the Beat.