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Now it seems that adding a successful digital expert to a plethora of network-owned traditional full-service ad agencies is becoming a hot trend for the world's media giants this year.

Pepsi has just rolled out ‘Live for Now,’ its first global campaign aimed to position the brand in a new way.

Seattle-based brand design firm Hornall Anderson announced that its United Kingdom partner agency, The Core, has become Hornall Anderson U.K. and will operate as its full service European-base.