Purchase value impacted the speed of action and advertisers should build understanding of this anticipated delay into their campaigns. Big-ticket items tend to be researched and discussed with ‘significant others’, and purchased later.
The day before the Global Advertising Summit that took place October 9-10 in Moscow, we talked to two global top managers of IAA and the owner of MAER GROUP, one of the event's media supporters.
The article offers a brief recap of some game-changing examples of how to harness the power of traditional on-the-wall ads by giving them a little tech and/or designer tweak.
Once again IKEA has demonstrated its unique talent to save space without compromising on the contents.
In September-October 2013, IKEA helped customers in Norway to sell out their used furniture, while boosted sales of the new items— due to the sustainability-driven ad campaign “The Second Hand” that rolled out in Oslo across TV, outdoor, print and social media.
Maybelline, Burger King, Nike, KFC and McDonald's seem to have the most catchy straplines that people recognize best.
The array of artists spans some well-known names from the past centuries such as Francis Bacon or John William Waterhouse, as well as the living contemporary artists such as Cornelia Parker or Sir Peter Blake.
The brand teamed up with DraftFCB Johannesburg and the digital agency Hellocomputer to build an outdoor bike trail that imitated a traditional website.