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Review

The number of alcohol brands seems to be equal or even larger than the amount of juice or dairy labels, and while they don’t have the major virtue—alcohol doesn’t make people healthier in the traditional way—these labels try their best to offer something in return.

You may have spotted Ella Valentine’s Baking Eggs on the shelves, currently being rolled out across the UK supermarkets nationwide. Naysayers may doubt that the idea will take off, but this is only one of a number of interesting innovations to come out of the seemingly unglamorous egg market.