Earlier this week, Apple unveiled the latest version of their software for iPhone and iPad, iOS7—you may have noticed.
From the introduction of brands such as Tesco Finest in the 90's, to Grey Goose and the race to create the most superpremium vodka, through to today's war of waters, premiumisation is probably now more prolific and more desirable than ever before.
See a brief recap of what a dozen of selected design agencies have released over this short period of time.
With PantoneLIVE, P&G’s production teams across the globe will get an instant access to digital color palettes for designing, proofing and printing the packaging.
Creative briefings that clients provide us with these days typically mention target audiences consisting of men and women aged 18-25. Apparently, in this period of age consumers are willingly to connect with a brand on a more sustainable base, which is the perfect ground for brand loyalty.
Building on the success of the Share a Coke campaign in Australia, Coca-Cola rolls out the name-based promotion in the UK and Ireland.
The brief recap below features top 10 branding and design projects of this week.
The new vibrant and playful packaging focuses on the flavors of the blend, while the previous visual interpretations played around the geography origin of the beans.