Q&A with Nick Dormon, Managing Director and a Founder of Echo Brand Design: “We create the feel of things — that is what branding and design are all about”

Nick shares his insight on the importance of graphics and structural design as one entity, explains why 'madness, magic and meaning' are the core Echo's values, and argues on the shift from designing for stand-out to meaningful branding.

25 May 2012

CARTILS Refreshes Baltika’s Xirdalan Branding for the Eurovision

Being appointed a new sponsor for the Eurovision Song Contest 2012 in Azerbaijan, Baltika Baku Brewery has introduced a completely new design for its popular local brand Xirdalan, created by CARTILS. 'We feel very proud for...

24 May 2012

Red Bull UK Is to Release a Limited Edition Can with a QR code

Red Bull UK launches a new limited edition can featuring the world-renowned stunt rider Travis Pastrana who earlier participated in the brand initiatives.

24 May 2012

BrandOpus Redesigns McCormick-owned Flavour Specialist Schwartz

As part of strategy to strengthen the Schwartz brand, McCormick UK, a leader in flavour market, has introduced the new look for its masterbrand with packaging and all communications designed by BrandOpus.

22 May 2012

Unilever Lets Men Feel a “Superhero” with a New Variant for Its Rexona Men Brand in Latin America

New Rexona (Sure in the UK) Men Superhero, inspired by American schoolboy cartoon characters such as Superman, Spiderman and Captain America, is launching on the Latin American market.

22 May 2012

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Sara Jones, Anthem Worldwide

21 May 2012

Coca-Cola Rolls out a Limited Edition Bottle in Australia to Commemorate the 2012 Games

To celebrate London 2012 Olympic Games, Coca-Cola South Pacific has launched a limited edition Coca-Cola aluminum bottle.

21 May 2012

Echo Designs Sentimental Origami Heart SIM Card Packs for giffgaff

giffgaff, the UK virtual mobile network, has worked with design and branding consultancy Echo to create 5 origami-themed SIM card packs, which match its community ethos. Building on giffgaff’s word of mouth network...

17 May 2012

Kellogg's Brand Undergoing Complete Refresh

Kellogg Company has announced a refresh of its 106-year-old Kellogg's brand. The update which starts with Kellogg's completely redesigned website at www.kelloggs.com will be the most significant in the...

16 May 2012