
Company’s creative director, James Boulton, shares his vision on some latest trends in packaging design for alcoholic drinks, talks about their experience with Russia and discusses how globalisation influences the drinking culture around the world.
9 February 2012

ButterflyCannon have designed the packaging for the latest release in Glenmorangie’s award winning Private Edition range, Glenmorangie Artein. Artein is the Scots Gaelic for stone and stone is at the...
7 February 2012

Casa Rex, a multi-awarded international design consultancy with offices in São Paulo and London, has created a special limited edition packaging design for SKYY Vodka, which is produced locally...
2 February 2012

Pearlfisher has created the new packaging design and brand identity for Waitrose LOVE life ‘you count…’ a range of great tasting meals and snacks designed to support a calorie controlled...
1 February 2012

International fashion label SuperTrash is extending its range of stylish apparel, shoes and accessories with a perfume called Phenomenal
27 January 2012

BrandOpus have created a new brand identity and packaging design for Pipers Crisps Co. The Lincolnshire based company approached BrandOpus looking to reinforce the perception of Pipers as the tastiest crisp...
27 January 2012

This month Welsh brewer Brains is unveiling updated bottles for its off-trade ales range, created by integrated brand design agency Blue Marlin.The new labels feature the symbolic Welsh dragon’s tail well-known...
25 January 2012

Following a success of the Rexona Women Shower Clean range in Asia, launched with a package design by Pierini Partners, Unilever Thailand continues its fruitful collaboration with the Argentinean agency.
23 January 2012

Nestlé has announced it is adapting the packaging of some of its products to ensure consumers of all ages can use them easily.
23 January 2012

To commemorate the brand’s 85th anniversary, Erno Laszlo is launching the Hollywood Collection with the packaging designed by London-based packaging consultants jkr.
20 January 2012
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

