The "Waste and Opportunity 2015" study across 47 U.S. companies have found that just few of them prioritize packaging sustainability policies, and almost all must significantly improve the volume of packaging source reduction, recyclability, compostability, as well as recycled content.
80% of the surveyed Millenial respondents consider sustainable packaging as an important factor of purchasing decision.
To inject more fun into the process of collecting empty bottles, Coca-Cola installed a recycling gaming machine in Dhaka, Bangladesh.
Being a society still driven by consumption, we leave piles of waste behind us. With this, we do want manufacturers to save the humanity from a catastrophe brought by over-consumption and pollution by offering smart solutions that will minimize our negative empact on the environment.
The multi-media educational initiative comes as a collaboration between WRAP (Waste and Resources Action Programme) and a team of packaging, food and retail partners, including Marks&Spencer.
International branding and design agency Pentagram last week unveiled two newest projects: Hot Bread Kitchen's New Identity and Weight Watchers' Rebrand.