Coca-Cola has just launched the ‘2nd Lives’ campaign, turning plastic bottle caps into a range of 16 different, useful objects. Water guns, whistles, paint brushes, pencil sharpeners and bubble-makers give the packaging life after use, but also begs the question—is this brand citizenship or just clever and creative marketing?
We need to think differently about what altruism means by looking at a host of new creative opportunities.
The Grammy Award-winning artist and mom has made her own rendition of the bedtime classic ‘Lullaby and Goodnight’
To recognize and mark the increasing dads’ role in parenting, some time ago Pampers rolled out a campaign aimed to reach and encourage dads to be involved with their babies even more. The brand launched new You Tube video series, ‘Real Pampers Stories,’ and the initiative has recently earned the brand a 2012 Fatherhood Award honor by the National Fatherhood Initiative (NFI).
To launch its limited edition ‘USA’ diapers and wipes, Pampers has partnered with two-time Olympic Games Gold Medalist (Beach Volleyball) and Team USA Hopeful, Kerri Walsh and her family.
Procter & Gamble is going to develop e-commerce and has launched six new Facebook stores for its Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze brands.
To give moms and their babies the chance to stay stylish, Pampers has unveiled their newest diaper line...
Now, with AR being probably the most powerful advertising tool in the set of ‘reality' features used for promotion, let’s look back at another, traditional ‘reality’ promotional approach, which still works perfectly. TV commercials with their made-up plots, characters and dialogues can appeal for sure, but genuine emotions of real people are much more convincing. Building on the success of extremely popular reality programs, brands launch their own initiatives of this kind to entertain and educate audience while spreading the word about the goods—some of these projects are grandiose, the others are small-scale, but this format never leaves consumers untouched.