latest in Pantene

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  P&G Supports Paralympic Games with a Grant and a Marketing Campaign

  Marketing  Aug 29, 2012

  A Worldwide Olympic Partner Procter & Gamble has announced a grant of $50,000 to fund youth sports programs targeting children with physical disabilities. This is a part of the company’s support of the Paralympic Games and the grant is donated to the United States Olympic Committee’s (USOC) P&G Team USA Youth Sports Fund.

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  Zooey Deschanel Will Promote Pantene Beautiful Lengths Collection

  News  Apr 30, 2012

  Pantene widens its list of top celebrities that includes Liv Tyler, Naomi Watts and other stars by signing Zooey Deschanel...

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  Pantene Establishes the National Donate Your Hair Day

  News  Mar 26, 2012

  P&G’s Pantene has teamed up with Seventeen Magazine to celebrate the first-ever National Donate Your Hair Day on April 27.  Starting this year, the day will be encouraging more people to cut and donate their hair to Pantene Beautiful Lengths annually.

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  Pantene Announces 11 Global Athletes as Its Beauty Ambassadors

  News  Jan 30, 2012

  Pantene has signed 11 athletes as its newest beauty ambassadors to feature in Pantene’s campaign to support the Olympic Games.

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  P&G Rolls out the First Corporate Brand Marketing Campaign in Australia and New Zealand

  News  Nov 11, 2011

  P&G rolls out the first corporate brand marketing campaign in Australia and New Zealand. Using its corporate logo and the tagline 'Touching lives, improving life' P&G will promote its corporate image on a variety of its brands.

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  Liv Tyler Is a New Pantene's Ambassador in the UK

  News  Oct 6, 2011

  Pantene signed actress and model Liv Tyler to join the iconic shampoo brand as a new UK ambassador. Its revamped Pro-V line is set to launch on November 1.

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  Eva Mendes and Naomi Watts Announced as New Celebrity Ambassadors for Pantene

  News  May 6, 2011

  Pantene has announced a new advertising campaign, featuring two of the most well-known women...

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  Pantene in Plant-Based Plastic Bottles to Hit European Stores

  News  Apr 29, 2011

  P & G-owned brand Pantene has announced April 26 that the first shipment of its products in plastic bottles produced out of plant-based ingredients will hit the stores. Pantene offers to use sugar cane as a key ingredient in its new eco-friendly package solution that will be initially used for Pantene Pro-V Nature Fusion line-up bottles, while the product formula is said to remain unchanged. This package will be launched in Western Europe in summer and autumn; the manufacturer plans to establish worldwide supply of the shampoo in eco-bottles over the next 2 years.