Zooey Deschanel Will Promote Pantene Beautiful Lengths Collection
Pantene widens its list of top celebrities that includes Liv Tyler, Naomi Watts and other stars by signing Zooey Deschanel...
30 April 2012
Pantene Establishes the National Donate Your Hair Day
P&G’s Pantene has teamed up with Seventeen Magazine to celebrate the first-ever National Donate Your Hair Day on April 27. Starting this year, the day will be encouraging more people to cut and donate their hair to Pantene Beautiful Lengths...
26 March 2012
Pantene Announces 11 Global Athletes as Its Beauty Ambassadors
Pantene has signed 11 athletes as its newest beauty ambassadors to feature in Pantene’s campaign to support the Olympic Games.
30 January 2012
P&G Rolls out the First Corporate Brand Marketing Campaign in Australia and New Zealand
P&G rolls out the first corporate brand marketing campaign in Australia and New Zealand. Using its corporate logo and the tagline 'Touching lives, improving life' P&G will promote its corporate image on a variety of its brands.
11 November 2011
Liv Tyler Is a New Pantene's Ambassador in the UK
Pantene signed actress and model Liv Tyler to join the iconic shampoo brand as a new UK ambassador. Its revamped Pro-V line is set to launch on November 1.
6 October 2011
Eva Mendes and Naomi Watts Announced as New Celebrity Ambassadors for Pantene
Pantene has announced a new advertising campaign, featuring two of the most well-known women...
6 May 2011
Pantene in Plant-Based Plastic Bottles to Hit European Stores
P & G-owned brand Pantene has announced April 26 that the first shipment of its products in plastic bottles produced out of plant-based ingredients will hit the stores. Pantene offers to use sugar cane as a key ingredient in its new eco-friendly package...
29 April 2011
Reality Shows in Brands’ Reality
Now, with AR being probably the most powerful advertising tool in the set of ‘reality' features used for promotion, let’s look back at another, traditional ‘reality’ promotional approach, which still works perfectly. TV commercials with their made-up plots, characters and dialogues can...
26 April 2011
Procter & Gamble Scientists Measure a ‘Good Hair Day’
Procter & Gamble Co. has never been one to shy away from going to extremes with research and development to better understand any of their brands and recent efforts for Pantene shampoos and conditioners is no exception. The company assigned market...
1 July 2010
Pantene to Kick Off the First Reality TV Ad in the US
To commemorate its global relaunch with a New Pantene (customized solutions for Fine, Medium-Thick, Curly, and Color-Treated hair), an iconic P&G's hair care brand has started a First Reality Hair Star...
24 May 2010
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