Cheryl Swanson’s recent article on Popsop discussed the ever-growing Generation Z and their influence over the larger populous. But this increasingly influential consumer group represents just one part of the age debate. The other? Anyone 50+. One third of the U.S. population will be over 50 by next year and whilst this consumer group may have made up a negligible part of the consumer demographic in past years, they are now stepping up and raising their expectations.