Every time someone uses the hashtag #PepsiChallenge on social media, PepsiCo will donate $1 to the Liter of Light, a nonprofit that provides sustainable lighting to more than 18 developing countries in the deprived regions of the world.
Today, October 30th, as part of the Vogue Fashion Dubai Experience 2014, Pepsi will debut the latest fashion collection created by ten emerging fashion designers from seven countries.
Pepsi is giving its fans an opportunity to get featured in a music video to the upcoming Kelly Rowland’s track “The Game.” The music piece is one of the songs from the “Beats of the Beautiful Game” album curated by the soda brand.
As part of the Futbol Now campaign, Pepsi is presenting a new music album, Pepsi Beats of the Beautiful Game,that incorporates the energy of youth culture, sports and cultural diversity.
Pepsi is revealing its “white, blue and red color” ethos in a capsule fashion collection that is set to appear on May 21 at 15 select Bloomingdale’s shopping venues and online stores.
Pepsi is premiering the centerpiece of its World Cup campaign, an ad “Now Is What You Make It,” that has a nice interactive twist.
Pepsi, one of the official partners of the 86th Academy Awards, has celebrated some of the most famous quotes from legendary films in its 60-second spot that aired during the ceremony’s broadcast on ABC yesterday.
The campaign, which syncs with the brand’s “Live for Now” positioning, targets a younger generation of guys who love extreme sports and want more of this energy.