Pepsi is premiering the centerpiece of its World Cup campaign, an ad “Now Is What You Make It,” that has a nice interactive twist.
Pepsi, one of the official partners of the 86th Academy Awards, has celebrated some of the most famous quotes from legendary films in its 60-second spot that aired during the ceremony’s broadcast on ABC yesterday.
The campaign, which syncs with the brand’s “Live for Now” positioning, targets a younger generation of guys who love extreme sports and want more of this energy.
Six impressive 10-foot by 10-foot canvases reflect the power of dedication and vibrating energy of the global players’ home countries.
In 1963, Pepsi-Cola kicked off a TV, radio, print and billboard campaign that made advertising history. Pepsi showed young people motorcycling, skiing, surfboarding, flirting.
PepsiCo has launched a billboard campaign that features the human circulatory system imagery to highlight the positive impact of sodas on a human body.
PepsiCo, one of the event’s sponsors, has represented a ‘special gift’ to the attendees and respected guests—a new limited edition of Pepsi cans and bottles featuring some recognizable on-pack imagery of architecture of St. Petersburg.
Pepsi and Mnt Dew are encouraging their fans to make this summer truly memorable.