In 1963, Pepsi-Cola kicked off a TV, radio, print and billboard campaign that made advertising history. Pepsi showed young people motorcycling, skiing, surfboarding, flirting.
PepsiCo has launched a billboard campaign that features the human circulatory system imagery to highlight the positive impact of sodas on a human body.
PepsiCo, one of the event’s sponsors, has represented a ‘special gift’ to the attendees and respected guests—a new limited edition of Pepsi cans and bottles featuring some recognizable on-pack imagery of architecture of St. Petersburg.
Pepsi and Mnt Dew are encouraging their fans to make this summer truly memorable.
Creative briefings that clients provide us with these days typically mention target audiences consisting of men and women aged 18-25. Apparently, in this period of age consumers are willingly to connect with a brand on a more sustainable base, which is the perfect ground for brand loyalty.
“Embrace your past, but live for now,” says the diva in a global TV commercial that is to be aired in over 70 international markets.
The update features a swirled grip in the bottom part of the bottle to make it easier for holding and a shorter label with the enlarged Pepsi ‘smiling’ logo, introduced back in 2008.
Pepsi is announcing a new brand ambassador, Beyoncé, who actually has been on the brand's celebrity roster since 2002.