Pepsi, one of the official partners of the 86th Academy Awards, has celebrated some of the most famous quotes from legendary films in its 60-second spot that aired during the ceremony’s broadcast on ABC yesterday.
The campaign, which syncs with the brand’s “Live for Now” positioning, targets a younger generation of guys who love extreme sports and want more of this energy.
Six impressive 10-foot by 10-foot canvases reflect the power of dedication and vibrating energy of the global players’ home countries.
In 1963, Pepsi-Cola kicked off a TV, radio, print and billboard campaign that made advertising history. Pepsi showed young people motorcycling, skiing, surfboarding, flirting.
PepsiCo has launched a billboard campaign that features the human circulatory system imagery to highlight the positive impact of sodas on a human body.
PepsiCo, one of the event’s sponsors, has represented a ‘special gift’ to the attendees and respected guests—a new limited edition of Pepsi cans and bottles featuring some recognizable on-pack imagery of architecture of St. Petersburg.
Pepsi and Mnt Dew are encouraging their fans to make this summer truly memorable.
Creative briefings that clients provide us with these days typically mention target audiences consisting of men and women aged 18-25. Apparently, in this period of age consumers are willingly to connect with a brand on a more sustainable base, which is the perfect ground for brand loyalty.