PepsiCo to Launch Pepsi NEXT in July
PepsiCo is about to launch Pepsi NEXT, a totally new reduced-sugar and reduced-calorie variety in its cola range. The soda giant, which has an extensive portfolio of diet drinks (Diet Pepsi, Pepsi One and Pepsi Max...
14 June 2011
PepsiCo Launches the 2011 PepsiCo10 Program in Europe
PepsiCo, one of the biggest global companies committed to drive innovation and support talents, is expanding its program PepsiCo10, launched last summer in the U.S., to...
6 June 2011
Pepsi Refresh Project Pays Homage to U.S. Troops
On the eve of Memorial Day, Pepsi Refresh project is on the lookout for the ideas about what's the best way to pay homage and provide support to the U.S. military servicemen, which brings up another Pepsi Challenge question: “How would you honor your hometown...
27 May 2011
PepsiCo Fills Summer with Music
Pepsi is establishing itself as the most musical brand ever and readies a bunch of musical events for the U.S. audience. The PepsiCo's Latino Music initiative is slated to start in summer 2011 and will see series of live Latino music concerts held across 6 U.S. states during the...
20 May 2011
PepsiCo Has Introduced 100% Compostable Ecotainers Made from rPET and Renewable Sources in the US
PepsiCo has begun offering five options of eco-friendly, recyclable and compostable cups to Foodservice customers in the US.
18 May 2011
Ana Maria Irazabal, Marketing Director for Brand Pepsi in the U.S.: “Pepsi Believes in Optimism and the Power of People”
As the Pepsi Refresh Project, launched by PepsiCo more than a year ago in the U.S., was gaining momentum and experiencing its second-year successful wave, Popsop team decided to ask the brand about the project in more detail.
10 May 2011
Pepsi Refresh Project Opens 1st Submission Period for 2011 and Challenges America to Rock the House for a Good Cause
On April 4, Pepsi launched the second year of its Pepsi Refresh Project, calling on people from across the United States to submit bold ideas that have the power to move communities forward, focusing on the categories that...
5 April 2011
Favourite vs. Favourite: Clashes Arranged by Brands
Comparison stands behind any considered choice, and any confident global brand tends to provide its consumers with an opportunity to examine both the positive and negative sides of their products—and sometimes weigh its offerings against goods by other manufacturer. Sometimes, companies also...
4 April 2011
Crowdsourcing: You Create, Brand Capitalizes—Both Happy
From time to time, global companies issue a call asking to help refresh brands' portfolios, services or develop new advertising pieces. What is it—an attempt to engage ambitious people and raise brand awareness or a move proceeding from lack of new ideas within the company’s creative...
22 March 2011
Pepsi Propel: Less Calories, More Advertising Investment
Propel is re-positioning itself as Propel Zero, adage.com reports. The Pepsi-owned mark that was previously part of Gatorade lineup targeting athletes, is now...
22 March 2011
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