Ana Maria Irazabal, marketing director for Pepsi, — on the intermediate results of global “Pepsi Refresh Project”, social media presence, education, other brand's insights and findings
"...People are really concerned about kids’ education and how can they make sure they can continue to provide them with the best. That’s why we have so many ideas centered on really improving schools, getting new equipment, funding, microphones, etc. It’s one of [consumers’] fundamental...
10 June 2010
Pepsi, Africa and Street Soccer Finally Came to the Ukraine
BBDO Kyiv, the Ukrainian office of the worldwide best-awarded advertising agency, has adopted the international version of Pepsi Africa TV spot to the local market.
21 May 2010
Indra Nooyi, CEO of PepsiCo – talks on the measures company takes to fight the obesity
"If all consumers exercised, did what they had to do, the problem of obesity wouldn't exist. But because society has changed so much, I think we can also be part of the solution by transforming our portfolio. If I look at our portfolio, I think you can classify them into three groups:...
7 May 2010
Pepsi Baobab: Japanese Experiments with African Flavours
Pepsi Japan is adding Pepsi Baobab to the portfolio of its weird flavours including Pepsi Ice Cucumber, Pepsi Blue Hawaii, Pepsi Shiso (green perilla) and Pepsi Azuki...
29 April 2010
The Pepsi Refresh Project Announces 32 New Grant Recipients
Pepsi announced the latest round of Pepsi Refresh Project Grant recipients, who have been collectively awarded $1.3 million. The Pepsi Refresh Project, a ground-breaking initiative designed to fund good ideas, big and small,...
27 April 2010
Pepsi Refresh Project Comes to Canada
Canadians passionate about change to improve the world around them will now have the means to put their ideas into action with the arrival in Canada of the Pepsi Refresh Project. In the year ahead, Pepsi will give away more than $1 million dollars to help fund...
19 April 2010
Pepsi's "We Inspire" Is Recognized with NAACP Award
Pepsi "We Inspire" is an interactive online community that encourages women to share their sources of inspiration and taps into their powerful bond through a platform built just for them. Recognized with an...
4 March 2010
Football Stars Played on a Live Field for Pepsi Africa Campaign
A month ago, on January 31 the world first heard the song by Akon and Keri Hilson, which became the anthem of the football campaign launched by Pepsi. From the Grammy Awards the single "Oh, Africa" stepped...
2 March 2010
Yo Sumo Pepsi Census for the US Latinos
In the USA the next official census is set for 2010. But Pepsi decided not to wait for statistics and started its own project Yo Sumo, encouraging the US Latinos to sign up and tell about themselves, their lives,...
26 February 2010
Pepsi Lime Fans Help Choose Winners of Juno Awards
Pepsi Canada is supporting the annual Juno Awards and encourages its fans to take part in selecting the most favourite singers and groups of the country. This time the company is awarding those who vote as well. The visitors of the
24 February 2010
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