Pepsi goes “Pesi” in Spain after being “Pecsi” in Argentina
Last year Pepsi-Cola adjusted its name to local pronunciation of Argentina and now it moves with the same project to Spain. The thing is that many Spanish-speaking people have difficulties with...
5 February 2010
Demi Moore and Kevin Bacon Join Pepsi Refresh Celebrity Challenge
Starting on February 1 America can cast their votes at Pepsi's www.refresheverything.com for the refreshing consumer-generated ideas that they believe will make a positive impact on their communities. This is...
2 February 2010
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Pepsi’s 'Hit Refresh' in Australia: Push the Button
Starting from January 4, Pepsi, one of the biggest world producers of soft drinks, provides its Australian fans with a great opportunity to win money. To get the dollar cards, they are to find 'Pepsi buttons' scattered around eight major cities in Australia. The participants of...
19 January 2010
Pepsi Opens Its Throwback Multimedia Hub
PepsiCo is making its the Throwback campaign wider by offering awesome digital assets to social network fans. Now everybody who likes Pepsi and Mountain Dew Throwback can customize their YouTube and Twitter pages or personal blogs with special wallpapers and...
8 January 2010
Jewellery Made of Used Brand Tins
What do you do after you have consumed a drink of your favourite brand? Just throw it into the garbage bin, right? Tamara Barker, a 40 year-old artist from the US, has another approach of handling the empty cans: she takes the used containers and creates tiny and gorgeous hand-made...
6 January 2010
Pepsi Refreshes the World with Public’s Ideas
PepsiCo is going more social than ever with its newly presented huge ‘Refresh Everything’ campaign. The company will provide dozens of initiative brains with financial support for implementation of the useful...
4 January 2010
PepsiCo Will Spend Money on Social Causes Instead of Sport Adverts
PepsiCo’s beverages will be totally out of the advertising at Super Bowl XLIV. Instead of spending money on its soda's promotion, the company will focus on social projects. It is a huge and bold step for the food and drinks producer, as the company will keep away from...
4 January 2010
Pepsi Wants Fans to Share the Joy
Pepsi, iconic soft drink, encourages its fans to share the joy and happiness by uploading their videos with the dearest moments from 2009. But it is not just about uploading the clips — the authors of the most viewed spot will be awarded by the brand and will get another...
16 December 2009
Pepsi Is More Social than Sportive
PepsiCo is going to leave less room for Pepsi in Super Bowl XLIV on CBS, which is scheduled for February 7. The company believes that the active promotion of the flagship brand at the event will not fit into its other social-oriented campaign “
15 December 2009
Pepsi Gives Money to New York Youth
New York fans of Foursquare website, which is encouraging people explore places in various cities can donate to charity educational foundation and collect points by checking in. Every point they add to the leaderboard is equal to four cents...
8 December 2009
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