The new Stubborn line comes in response to a growing consumers' demand for healthier drinks.
The roundup of the latest marketing news from the five big-name global brands.
Pepsi True will be sweetened with both sugar and stevia, containing 60 calories per 7.5 fl oz can—which is 30% fewer calories than in a regular Pepsi.
On October 16th, the Spirit Day, PepsiCo encourages its employees to wear purple and to share anti-bullying messages and content with the hashtags #SpiritDay and #PurpleOn.
As part of the Futbol Now campaign, Pepsi is presenting a new music album, Pepsi Beats of the Beautiful Game,that incorporates the energy of youth culture, sports and cultural diversity.
Lipton Iced Tea is partnering with Hollywood actress Kristen Bell on a series of short humorous videos.
Frito-Lay is rolling out the “Bold Flavor Experiment” in the U.S., inviting consumers to decide in a blind test, which flavor of three new Doritos Jacked tortilla chips is better.
Mountain Dew, the perfect drink for young people in love with extreme sports, has redesigned its bottle to turn it into a useful tool for skateboarders.