Indra Nooyi, CEO of PepsiCo—talking on the Performance with Purpose philosophy
"The American industrialist Henry Ford said that a business that makes nothing but money is a poor kind of business. PepsiCo has the same philosophy. We encapsulated our thoughts in a simple phrase: Performance with Purpose and articulated three planks: human sustainability, environmental...
7 July 2010
PepsiCo's Tropicana Creates Unpredictable Blends
Are jokes with nature dangerous? Not when it comes to PepsiCo’s juice brand Tropicana. The manufacturer is experimenting with fruit flavours and unveils unpredictable combinations in its light-hearted print ad campaign, developed by
7 July 2010
The Pepsi Refresh Project Does Good for the Gulf
The Pepsi Refresh Project is pledging $1.3 million to fund ideas to support communities in the Gulf States. The Pepsi Refresh Project: Do Good for the Gulf will empower Americans to make a positive impact on communities that have been most directly affected by the recent...
2 July 2010
Mountain Dew Debuts Green Label Art Shop Series
Creative production company Shilo from the U.S. participated in producing an engaging new broadcast/web spot for Mountain Dew's new Green Label Art Shop Series campaign. This project was...
1 July 2010
PepsiCo's Dream Machine Challenges Americans to Support U.S. Veterans by Recycling Used Cans
PepsiCo announced the Dream Machine Summer Recycling Challenge, a national call-to-action asking Americans to commit to recycle every can and bottle at summertime cookouts, starting with Independence Day. The more Americans recycle in Dream Machines, the more support...
29 June 2010
PepsiCo Re-launches 'Food for Good'
PepsiCo continues to show the same incredible level of moral responsibility that no other organization rivals. The company not only provided nutritious meals through the Food for Good Mobile Feeding program but also sponsored
28 June 2010
Pepsi Japan Has a "Strong Shot"
Japanese environment seems to inspire Pepsi like nothing else. Shortly after the launch of its Pepsi Baobab, which formula is based on old African beverage recipe, the global soft drink manufacturer unveils a new addition to...
24 June 2010
Pepsi to Go Naked in Argentina?
Pepsi will be naked, if Argentina wins the World Cup. Recently, Diego Maradona, the coach for Argentina’s football team competing in the FIFA World Cup 2010, stated he will run the streets of Buenos Aires undressed if his team becomes a champion this year and the soft...
18 June 2010
Brett O'Brien, Marketing Director, Mountain Dew, PepsiCo — on DEWmocracy 2, the brand's customization project
"People feel a great deal of pride for products they help to create. So, people talked a lot about the taste of the products. That was the most pervasive thing we saw... but there was also so much passion for those folks involved in building these [Flavor Nations]. People really got passionate....
17 June 2010
The Pepsi Refresh Project Empowers Americans to Refresh America — Progress Report
The Pepsi Refresh Project is helping people who want to improve their communities and make the whole world better. The soft-drink giant is funding 32 most-voted social projects with $1.3 million every month starting from...
14 June 2010
Partner Section
Call for interviewees 2012
Research
Interview
Research
Expert Columns
