Вернуться к стандартному виду
packagingthatsells.com
  • Indra Nooyi, CEO of PepsiCo—talking on the Performance with Purpose philosophy

    Indra Nooyi, CEO of PepsiCo—talking on the Performance with Purpose philosophy

    "The American industrialist Henry Ford said that a business that makes nothing but money is a poor kind of business. PepsiCo has the same philosophy. We encapsulated our thoughts in a simple phrase: Performance with Purpose and articulated three planks: human sustainability, environmental...

    7 July 2010

  • PepsiCo's Tropicana Creates Unpredictable Blends

    PepsiCo's Tropicana Creates Unpredictable Blends

    Are jokes with nature dangerous? Not when it comes to PepsiCo’s juice brand Tropicana. The manufacturer is experimenting with fruit flavours and unveils unpredictable combinations in its light-hearted print ad campaign, developed by

    7 July 2010

  • The Pepsi Refresh Project Does Good for the Gulf

    The Pepsi Refresh Project Does Good for the Gulf

    The Pepsi Refresh Project is pledging $1.3 million to fund ideas to support communities in the Gulf States. The Pepsi Refresh Project: Do Good for the Gulf will empower Americans to make a positive impact on communities that have been most directly affected by the recent...

    2 July 2010

  • Mountain Dew Debuts Green Label Art Shop Series

    Mountain Dew Debuts Green Label Art Shop Series

    Creative production company Shilo from the U.S. participated in producing an engaging new broadcast/web spot for Mountain Dew's new Green Label Art Shop Series campaign. This project was...

    1 July 2010

  • PepsiCo's Dream Machine Challenges Americans to Support U.S. Veterans by Recycling Used Cans

    PepsiCo's Dream Machine Challenges Americans to Support U.S. Veterans by Recycling Used Cans

    PepsiCo announced the Dream Machine Summer Recycling Challenge, a national call-to-action asking Americans to commit to recycle every can and bottle at summertime cookouts, starting with Independence Day. The more Americans recycle in Dream Machines, the more support...

    29 June 2010

  • PepsiCo Re-launches 'Food for Good'

    PepsiCo Re-launches 'Food for Good'

    PepsiCo continues to show the same incredible level of moral responsibility that no other organization rivals. The company not only provided nutritious meals through the Food for Good Mobile Feeding program but also sponsored

    28 June 2010

  • Pepsi Japan Has a "Strong Shot"

    Pepsi Japan Has a "Strong Shot"

    Japanese environment seems to inspire Pepsi like nothing else. Shortly after the launch of its Pepsi Baobab, which formula is based on old African beverage recipe, the global soft drink manufacturer unveils a new addition to...

    24 June 2010

  • Pepsi to Go Naked in Argentina?

    Pepsi to Go Naked in Argentina?

    Pepsi will be naked, if Argentina wins the World Cup. Recently, Diego Maradona, the coach for Argentina’s football team competing in the FIFA World Cup 2010, stated he will run the streets of Buenos Aires undressed if his team becomes a champion this year and the soft...

    18 June 2010

  • Brett O'Brien, Marketing Director, Mountain Dew, PepsiCo — on DEWmocracy 2, the brand's customization project

    Brett O'Brien, Marketing Director, Mountain Dew, PepsiCo — on DEWmocracy 2, the brand's customization project

    "People feel a great deal of pride for products they help to create. So, people talked a lot about the taste of the products. That was the most pervasive thing we saw... but there was also so much passion for those folks involved in building these [Flavor Nations]. People really got passionate....

    17 June 2010

  • The Pepsi Refresh Project Empowers Americans to Refresh America — Progress Report

    The Pepsi Refresh Project Empowers Americans to Refresh America — Progress Report

    The Pepsi Refresh Project is helping people who want to improve their communities and make the whole world better. The soft-drink giant is funding 32 most-voted social projects with $1.3 million every month starting from...

    14 June 2010

Page 30: « first « previous [...] [12] [13] [14] [15] [16] [...] next › last »

Partner Section

Catils

Call for interviewees 2012

Tell us your story and be heard by Popsop global 200,000 reader audience!

To schedule an interview, email at talktome@popsop.com

Call for interviewees 2012

Research

'Point to Know' Technologies:

a Childhood Dream Becomes Reality

Research

Research

Research

Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

Subscribe to rss by email

Enter your email address:

Subscribe to our newsletter

Rambler's Top100