Brisk Iced Tea Launches Star Wars
PepsiCo’s Brisk Iced Tea rolls out a new marketing campaign that brings the popular soft drink to the galaxy.
5 January 2012
SoBe Skinsuit Celebrates Coconut Beaches with a Skinsuit
SoBe, the soft drink product of Purchase, N.Y.-based Pepsi-Cola North America Beverages (PCNAB), has celebrated its South Beach roots to set the stage for the newest SoBe skinsuit model. The star of the TV series ‘Chuck’ and upcoming feature films ‘My...
5 January 2012
Mountain Dew Offers Facebook’s Timeline Covers to Fans
Brands are trying to make use of the new feature, Facebook’s Timeline, which has been rolling out globally starting last week, and incorporate it into their communication with fans. Now, Facebook Timeline is not open for brands, so they have...
21 December 2011
Top Trendsetters of 2011 in the Global Brands Community
With less than a few weeks left before we all enter the year of 2012 (as some believe, the last one in our calendar), we are looking back at what...
16 December 2011
Pepsi and Pandora to Help Celebrate the 54th Annual GRAMMY Awards
Pandora, the leading personalized radio service, The Recording Academy, and PepsiCo, Inc. announced a...
15 December 2011
Pepsi Max 'Bromitment' Campaign Encourages Men to Unite
After the 'Top Mates' campaign in Australia, Pepsi Max has launched a new ‘manvertising’ campaign called 'Bromitment' in New Zealand. The neologism means “a pledge, promise, obligation to be there...
7 December 2011
Burton Snowboards and Mountain Dew Making Apparel out of Recycled Plastic Bottles
Burton Snowboards and PepsiCo's Mountain Dew have partnered to work on improving sustainability in apparel and outerwear. The brands will be collaborating during the 2012 and 2013 product seasons to change the way outerwear and apparel are made and searching the...
17 November 2011
Mountain Dew Supports the Release of ‘Twitter Sensation’ Mac Miller's Debut Album
Supporting emerging artists is in DNA of the Mountain Dew bubble drink brand, which...
9 November 2011
Jeep Launching ‘Call of Duty: Modern Warfare 3’ Campaign to Promote 2012 Wrangler
The Jeep brand is rolling out a new ad campaign to promote its 2012 Jeep Wrangler. The campaign called ‘Call of Duty: Modern Warfare 3’ blurs the boarders of reality and encompasses broadcast, print, digital, social media, experiential events and an out-of-home placement...
8 November 2011
Pepsi MAX Australia Protects Male Friendship
Carbonated drink brands put male into focus this fall—a few weeks ago, Dr Pepper rolled out its Ten version for machos across the U.S., and now Pepsi MAX, another brand targeting male consumers, is stepping...
3 November 2011
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