Pepsi Helps Blind People 'Visualize' Football with the 'The Sound of Football' Project
Nearly two years ago Pepsi launched its groundbreaking initiative Pepsi Refresh Project to support emerging social projects with grants, ‘refreshing’ the world—the initiative, which was started in the U.S. has...
2 November 2011
Pepsi Has Launched Social TV Platforms for The X Factor
Pepsi gives viewers an opportunity to experience The X Factor in a new way, via social TV platforms.
19 October 2011
Frito-Lay Unveils 'Near Net Zero' Manufacturing Facility
PepsiCo’s Frito-Lay North America division celebrated on October 5 the success of its most ambitious environmental sustainability project to-date by announcing that its Casa Grande, Arizona, facility has reached ‘near net zero.’ The ‘near net zero’...
6 October 2011
PepsiCo Announced Winners of Its PepsiCo10 Europe Program
PepsiCo has finally selected the winners of its PepsiCo10 program in Europe, which was rolled out in early summer as a follow-up to the U.S. version of the initiative launched last year. On October 4, the food and drinks...
5 October 2011
Raison Pure Created an Embossed Glass for Looza
Raison Pure designed a textured glass to highlight the fun and tasty fruit nature of Looza, the Belguim brand of fruit juices and nectares.
30 September 2011
Ziggurat Brands Repositioned Walkers Sunbites
Ziggurat Brands, a London-based brand design consultancy, repositioned the PepsiCo’s Walkers Sunbites first launched in the UK in 2007, to create a vibrant image, which would be more...
30 September 2011
Doritos Crash the Super Bowl Invites Fans to Win $1 Million and a Chance to Work with The Lonely Island
Doritos yesterday rolled out its annual Crash the Super Bowl program. The prize for winners is a guaranteed opportunity to work on a future Doritos project with the award-winning entertainment trio The Lonely...
28 September 2011
Pepsi Rolled out ‘Music Icons’ to Air during The X Factor
Recollecting its rich music past, Pepsi rolled out a new television spot titled, ‘Music Icons’ yesterday during the debut of Fox's The X Factor. The spot, featuring global icons Michael Jackson, Britney Spears, Kanye West, Ray Charles and Mariah Carey,...
22 September 2011
Indra Nooyi, PepsiCo Chairman and CEO—on formation of Power of One—Americas Council and creation of global snacks group
“The combination of our snack and beverage portfolios creates significant value for our shareholders through synergies driven by a common customer base and distribution platform, supplier leverage and shared infrastructure. The value of this combined portfolio has been greatest in our...
21 September 2011
PepsiCo Announces Formation of Power of One—Americas Council and Creation of Global Snacks Group
On September 20, PepsiCo, Inc. announced the formation of the Power of One—Americas Council, which brings together its top food and beverage leaders to leverage the combined scale of the company's complementary snack and beverage businesses across North, South and Central...
21 September 2011
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