L’Oréal Luxury Products International will promote another global brand Diesel through the campaign “The World Is Mine”. The customers are invited to buy two Diesel fragrances and get a gift — a tee with the slogan The World Is Mine or a Diesel travel bag.

Bond No. 9, purveyor of New York neighborhood fragrances, has long been enamored of the High Line and its perfume possibilities. A scent that conveys a whiff of urban wildflowers and a hint of industrial grit, with bits of Tenth Avenue energy and Chelsea gallery style added to the mix. So the brand set about creating Bond No. 9 High Line.

Ralph Launren has launched a nice addition on it perfume line, the sweet fragrance in the heart-shaped bottle. The new scent is for those who adore the notes of amber, magnolia, Bulgarian rose and ylang-ylang. The extremely floral aroma is just for the spring that is soon to come.

The glorious French brand Van Cleef & Arpels specializing at the finest jewelry, has launched its new fragrance Van Cleef & Arpels Oriens. The scent palette of the new product is not new, but the refined mixture of the fresh May aromas is never boring and it is more likely brings the spring back, than is simply repeating the past.

The luxury brand Bulgari is getting ready to summer and launches its new eau de toilette for women called Eau d’Eté. The new scent is a combination of mint and Italian lemon aromas with the middle notes of iris and cinnamon interweaving into them. Natural benzoin and a smudge of fir balsam are finishing the aroma.

The Versace House is reviving its Versus line with the help of a young British designer Christopher Kane, who created the new capsule collection for the brand. The new fragrance became a predictable addition to the portfolio. The times are changing, the refreshed old things come up.

L’Oréal’s luxury products division (LPD) is going to promote its products including scents of Diesel and YSL Beauté with the help of the digital tools. It will have Yves Saint Laurent’s Touche Éclat range and new Diesel fragrance, which is to be introduced this year, will be promoted via online services. The budget for products’ advertising for this year will be increased and set individually for each of them.

In February Donna Karan, the clothes, accessories and fragrance brand, is extending its portfolio with a new limited edition of Delicious Candy Apples Collection. The line includes three new fragrances, which combine the candy sweetness with a juicy apple. Each of the three varieties will be available at the price of $55.

Hermès is going to travel this spring with its new fragrance “Voyage”. The new perfume made by the luxury brand, is unisexual and will perfectly feature image of both men and women. The upcoming scent, based on musky and woody notes, developed by the major “nose” of Hermès, Jean-Claude Ellena.

Avon Products, Inc. announced it has signed actress Zoë Saldana to be the exclusive spokeswoman for the brand’s new fragrance, Eternal Magic, debuting April 2010. Beautiful, intelligent and talented, the actress is the perfect fit for Avon’s latest scent—a fragrance embodying timeless grace, beauty and elegance.

Jean Paul Gaultier has introduced a new addition to the brand’s fragrance portfolio. The new exquisite scent, which is called Classique X, is inspired by Jean Paul Gaultier’s Fall 2009 ready-to-wear collection. The brand’s first perfume was launched in 1993, and the Fashion house keeps on adding new varieties to it.

More than a year ago Hollywood actress Halle Berry presented her first fragrance Halle by Halle Berry to public, and it is time to launch the sequel. The new edition will be available to purchase exclusively at Walmart and Walmart.com — at least, unlike the first scent, as for now it can be found only there.

Now you can smell the fragrance created especially for the kings. The Creed of Paris group, founded in 1760, decided to give its exclusive perfumes made for King Edward VIII in 1936 to common public. The limited Windsor edition includes only 320 bottles  that can be purchased in the U.S. at the price of $400 and 70 flacons.