Beefeater is revealing a new limited-edition bottle with a patriotic twist, which is represented by collage themed around modern London’s cultural heritage. The label featured the Union Jack, the silhouette of the iconic symbol of the brand, the Beefeater figure, and some references to modern style and icons.
Absolut is about to draw the map of the whole world with flavours as soon as poossible—the pace it keeps to add new vodkas to the “geography” portfolio signals about it. The iconic alcohol brand has unveiled Absolut Texas, which is the first-ever only state-inspired flavor and the latest addition to the range of U.S.-inspired vodkas. The launch of the bottle, dedicated to the “lone star state,” follows the release of Absolut Australia last week.
Absolut’s world map has been recently extended with the launch of the new “geo-centric” bottle created in collaboration with the recognized film director Baz Luhrmann, born in Australia. The new edition, Absolut Oz, pays tribute to the home land of this cinema guru. It is also the first bottle in the range inspired by iconic global destinations that celebrates Australia.
Pernod Ricard has taken the at-home mixology experience to new heights by introducing Project Gutenberg, a digitally connected and beautifully designed library of spirits. For the “internet of alcohol” effort, the company collaborated with the Breakthrough Innovation Group (BIG), a tech-focused start-up, which developed a one-of-a-kind collection of book-shaped containers featuring best drinks from Pernod Ricard’s range.
ABSOLUT is launching a new vodka flavor and bottle inspired by the unique visual language of Latin America. The ABSOLUT Karnival limited edition has been developed to demonstrate the vibrating nature of one of the most spectacular events, carnivals. The design of the new bottle was created by Brazilian graphic novel artist and writer Rafael Grampá, who is collaborating with the vodka brand on its ongoing Transform Today campaign.
The spirits brand Pernod Absinthe and the electronic music record label and fashion brand Maison Kitsuné have collaborate for the second consecutive year to launch a new multi-faceted project. The creative effort incorporates passion for adventurous travels around the globe, music and offbeat design. Maison Kitsuné is releasing a series of five short music documentaries to tell the world how the brand’s creative team sources inspiration from various distant parts of the globe. To support the launch, Pernod Absinthe released a limited-edition bottle with an eye-catching artistic design by Maison Kitsuné.
In early 2013, Absolut teamed up with Threadless users for a crowdsourcing contest to develop a new limited-edition bottle for the latest city-inspired flavor, Absolut Chicago. Now, the brand is unveiling the results of the collaboration—an artwork created by Ross Bruggink, 26, reflects the city’s architecture and culture symbols that make Chicago a modern classic.
ABSOLUT is rolling out a new international campaign, Transform Today, that is all about fostering artistic metamorphosis and connecting daring minds across the planet. To reach this goal, the brand teams up with four contemporary artists who “ignore fate and break boundaries,” reshaping their personal creative vision and the fields they are working in. As part of the new marketing effort, the brand will also reach its consumers, inspiring them to tap into the movement with their own submissions that correspond with the theme.
ABSOLUT Australia is about to introduce a new limited-edition vodka through a series of The Blue Room events fueled by creativity of the nation and four Australian influencers in the arts and music fields. The brand has launched a dedicated hub on its Facebook page, where “creative thinkers” can meet the four recognized talents—Australian sculptor Dion Hortsmans, digital artist Jimmy McGilchrist, audiovisual DJ Sampology, and fashion designer Emma Mulholland—and learn how to collaborate with them.