Perrier-Jouët is taking its art-nouveau visual philosophy further in the new artistic collaboration with London-based photographers Warren du Preez & Nick Thornton Jones, innovators in the image-making and film industry. The creative duo have developed a magic environment in the project entitled An Alluring Journey into Enchanted Nature that captures the spirit of the brand’s heritage and takes the viewers into the half-real world full of anemones, the iconic symbol of Perrier-Jouët.

Perrier-Jouët has presented another sophisticated design piece inspired by the brand’s artistic legacy and traditions. Following an array of various creative artifactss, ranging from water-colors to paper frescoes and botanical arabesques, here comes The Enchanting Tree. The new masterpiece, created by the Dutch-born, London-based product designer and artist Tord Boontje, is a champagne service made of suspended golden branches and decorated with anemones.

Perrier-Jouët champagne House has introduced a limited edition design of cuvee Belle Epoque, a first new one since the creation of its iconic anemones by French artist Emile Gallé in 1902. The Perrier-Jouët Belle Epoque Florale Edition by Makoto Azuma was last week launched in Japan, a country which has a significant historical relationship with the luxury champagne house.

Almost each season, Perrier-Jouët collaborates with renowned artists and celebrities to create another project to mirror the nature of the refined champagne. This fall, the brand unveiled a series of watercolour illustrations by Kareem Iliya, who dedicated his visuals to the theme of the Dandy Ball. Now, ahead of Christmas celebrations and exquisite parties, the brand presents a nice follow-up, “a lavish leather bag containing a bottle of Perrier-Jouët Fleur de Champagne, two glasses and a notebook on the art of drinking champagne,” which is sure to add to the festive spirit.

Perrier-Jouët, the iconic French champagne brand, which famous for its dedication to art, is paying homage to its Belle Epoque cuvee with a new creative collaboration. This time, the brand’s aesthetic nature was highlighted by American artist Kareem Iliya, who created a series of seven illustrations in ink under the theme of “The Dandy Ball” to celebrate the brand’s luxurious and extravagant spirit.