latest in personal care

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  Johnson's Baby Rolling out a Facebook "Mum to Mum" Project with Parenting Wisdoms

  Social Media  May 16, 2013

  Johnson’s Baby is encouraging experienced mothers in Australia and New Zealand to share some wisdom within the new “Mum to Mum Project.”

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  Kleenex and Interior Designer Kelly Hoppen to Target Young, Style-conscious British with a New Creative Contest

  Marketing  Mar 27, 2013

  A tissue brand owned by Kimbery-Clark Corporation, Kleenex, continues to focus on its aesthetic cues in a new U.K. campaign aiming to engage young designers, artists and all creatives alike.

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  AXE Partners with Schick to Launch AXE Razor in the U.S.

  Marketing  Feb 5, 2013

  Unilever’s AXE is taking on Procter & Gamble’s Gillette with a release of a new razor in the US. The brand, which is known for its range of body wash products and deodorants for male consumers...

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  Nivea For Men Teaches European Consumers How to Make Bar Tricks

  Marketing  Feb 1, 2013

  Nivea For Men is launching a new campaign to support its men’s lines in Northern European markets—the theme of the new promotion, developed by CMW...

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  Gillette Launches the Capture Your Mo' Activation to Support Movember

  Marketing  Nov 6, 2012

  Gillette is celebrating men’s pride, moustache or Mo’s, by launching a new activation dedicated to male’s facial hair. November is the month to raise awareness of very important issue of men’s health and prostate cancer, and big brands along with other related organizations launch campaigns revolving around the Movember (Mo+November). As part of the national US program, Gillette is launching the eMO’gency Styler Tour, “a quest to help men master their most stylish Mo’s,” and launches a tab on its Facebook page, inviting male audience to discover more facial hair styles and contribute to the good cause.

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  Boy Band One Direction Share Their Smiles on the Colgate New Packaging

  Marketing  Oct 22, 2012

  Big and shiny smile can sell a product, no doubt. Especially, when it comes to oral care brands. One of the giants on this market, Colgate, is launching a new packaging...

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  Nivea Searches for a US Couple with the Most Impressive Love Story

  Marketing  Oct 19, 2012

  Nivea, the #1 lip care brand in the world, kicks off its annual competition dubbed Kiss of the Year Contest, which encourages US consumers to share their intimate moments on Facebook for a chance to win once-in-a-lifetime opportunity to kiss in front of millions on the Nivea Kiss Stage in the heart of Times Square. The brand is calling its fans to submit their romantic, dramatic and extraordinary love stories to a dedicated tab on Nivea USA Facebook page. Entrants are asked to write an essay explaining why they deserve to have a memorable kiss on the stage at Times Square. The contest is one of the first holiday activations launched by global brands ahead of the upcoming Christmas season.

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  Lynx Says It Can Help Turn Lesbian Girls Straight

  News  Oct 18, 2012

  AXE (Lynx) is well-known for its controversial campaigns, touching on the most personal themes, primarily about man-woman relationship. A few days ago, the brand has launched a nice poster in Hong Kong claiming that Lynx can turn a lesbian into a straight girl with just a few blasts of the body spray onto a male’s body. The promotion developed by BBH Asia Pacific in Singapore for the Hong Kong market builds on the announcement made by real-estate tycoon Cecil Chao, who offers HK $500 million dollars ($65 million US) to a guy who will turn his lesbian daughter Gigi into a straight gal.