In time for Father’s Day, the Danish beer company’s R&D centre, Carlsberg Laboratories, has teamed up with the local beauty brand Urtegaarden to create a men care line made of real beer.
Dove continues to challenge stereotypes about beauty imperfections in the documentary film, Selfie. It depicts school girls and their mothers, who are taking a new, brighter look on their most hated body attributes through selfies, self-portrait photographs taken with the phone camera for social-media use.
Two big names in affordable fashion—the Biersdorf-owned skin care brand Nivea and the British fashion designer Giles Deacon—have teamed up for London Fashion Week to make the skin of young females “fashion-ready” with a limited-edition collection of 3 NIVEA Soft pots featuring signature “girly” designer’s illustrations.
A couple of things collided last week that started me noodling: a Met Office warning, and the eventual winner of The Apprentice. First came the news that the UK was experiencing a heatwave. For those of you in sunnier climes, hitting 32 degrees for a couple of days running might not seem a big deal, but here, it’s worthy of a level 3 warning.
Dove Men+Care is kicking off its first ever “fatherhood” campaign to highlight things that really matter for men. The new effort dubbed “Real Moments” focuses on the joy of being a great father, not a great baseball player, big boss or a hunk. The new emotional campaign, targeting male consumers aged 25-54, is launching in the USA this week.