Dove Men+Care is kicking off its first ever “fatherhood” campaign to highlight things that really matter for men. The new effort dubbed “Real Moments” focuses on the joy of being a great father, not a great baseball player, big boss or a hunk. The new emotional campaign, targeting male consumers aged 25-54, is launching in the USA this week.
personal care &beauty
Old Spice is pushing a wolf theme further with the introduction of a new spokescharacter, Mr. Wolfdog. The new ambassador of the brand is promoting the Wild Collection, which was introduced by two ‘wild’ commercials in the USA earlier this year. To reveal the best of the beast in each male consumer and advertise the wild scents line, P&G’s brand has tapped the animal with human features.
The article is written by Steve Gibbons, Managing Director of Dew Gibbons, London
I don’t usually pick fights with shop assistants but on this particular occasion I had to. I was in the world’s best known toy shop—FAO Schwarz, New York—and the idea that Monopoly wasn’t a British innovation was preposterous to me, so I told him so.