In a new ironical TV commercial, Neutrogena warns Canadian men that having a “junkface” (it’s when they wash their face and genitals with the same bar of soap) is an extremely bad thing. To address the “misuse”, the brand offers a special Men’s Face Wash that should be used specially for faces, not for any other body parts.
Dove, which tends to focus on real female beauty in its ads, has released a tribute to dads ahead of Father’s Day in the U.S., which falls on June 21 this year. The body care brand has released an emotional spot that illustrates the role of a father in kids’ lives. The kaleidoscopic 1-minute ad film titled “Calls For Dad” is inspired by the highlights of the 2014 Dove Men+Care Dad Portrayal Study that shows a clearer picture of relationship between fathers and their offspring.
Nivea Men has launched the campaign titled Life Hacks to make UK men’s lives a bit easier. The effort includes a series of short videos with simple tricks that can help solve everyday problems. The body care brand doesn’t feature its products in the videos, but uses the spots to explain that boring skin care regimes can be simplified with the Nivea range just like daily routines are hacked with these smart solutions.
Brand design consultancy Elmwood has revealed an exciting new identity for the men’s grooming AXE/Lynx range, while another well-known design and innovation company Seymourpowell has designed the bottle for it, “Icon2.” The challenge was to capture the unique, sophisticated yet youthful identity of the fragrance with the contemporary graphics and an intuitive design. The designers were approached with a task to communicate the humour, sexual attraction and masculinity AXE’s ethos using a playful, eye-catching and visual language.
To promote the baby powder in India, Johnson & Johnson taps into the traditional perfume brands’ promo approach of placing scented ads in fashion and lifestyle women’s magazines. The brand has “embedded” the smell of the baby product into a Wednesday edition of a range of daily newspapers, such as The Times of India, The Hindu, and Malayala Manorama to raise awareness of it among parents.
Old Spice welcomes its most popular ambassador, Isaiah Mustafa, back in the new promotion centered around manliness. The ‘”Man Your Man Could Smell Like” has started on an epic trip across the UK to find the manliest man in the world, the Gentle-Man. Mr. Mustafa is discovering the essence of the genuine gentleman with the public help.
The Japanese cosmetics company Shiseido, which turned 140 last year, is taking the old Shinto tradition of writing wishes on wooden plaques to the Western world in the new promotion. Originally, these pieces of wood, Emas, were taken to temples so that spirits or gods could read them—now Shiseido USA is asking its customers to leave virtual wishes in the Facebook space. The brand has launched a Facebook app #SharetheEma, allowing anyone in the world to choose a wish written on a digital decorated piece and share it with a friend.
The Lynx Africa turns 18 this year, and to celebrate this occasion the brand has teamed up with the TMW agency to roll out an art-focused campaign dubbed “The can becomes the man.” Lynx has launched a digital hub and commissioned 17 artists to share their creative pieces revolving around the cultural heritage of the fragrance. The 18th work is to be created by the label’s fans.