The free app displays social ads on your “sleeping” smartphone screen to help raise funds for the Swedish non-profit medical organization Doctors of the World.
No doubt, businesses use this movement as an opportunity to create a "do-good" image, promote their philanthropic "storytelling" content, attract new customers and boost sales, donating some proceeds to the themed research funds and charities.
35% of the respondents say they are likely to donate more if an organization's website or other online platforms feature some "sharable" emotional stories (35%) or robust statistics (32%).
Photos of seven bare-chested women with the painted bodies support a social-media campaign "What normal feels like," executed by the agency Karmarama.
The organizations have teamed up to release a guide "Help a friend in need."
The #2fingers2breastcancer invites women (and men, too) to paint two nails in pink, cross fingers (making a figure resembling the pink ribbon, Breast Cancer Awareness logo), then make selfie and share it on social media.
The huge toys that worked as donation boxes illustrated how a donation could help a kid stand up.
M&C Saatchi has developed an emotional campaign for Transport for London, designed to make people be more tolerant and not let their emotions out on the road.