Philips joins the team of tech brands that raise awareness of how important a healthy sleep is for everybody. The new multi-platform initiative Sleep Powers highlights the most important facts about sleep and encourages people to check if they know how to sleep healthily. The initiative was launched ahead of World Sleep Day, observed on March 14.
Philips
As part of its «You Need To Hear This» ongoing campaign by Ogilvy & Mather London, Philips reveals an old school remixable Music Video Game online. To promote the Citiscape Headphones, the brand has revealed a digital ‘80s 16-bit style driving game that evolves into a video for the electronica band Swiss Lips’ new music piece, “Carolyn.” The effort has been developed to reach 18 to 24-year-old consumers and demonstrate them the “coolness” of the Philips Citiscape Headphones.
Philips has turned pub tables into iPods to support the brand’s new urban headphones campaign, “You Need to Hear This.” The ambient marketing project by Ogilvy & Mather London has been rolled out across bars in Eastern London, inviting consumers to enjoy specially selected music tracks from a uniquely designed table while sitting at it.
Philips has unveiled a new digital project focused on the theme of product creation processes, to support the winning and best-selling Fidelio audio range. The tech company has teamed up with Tribal DDB Amsterdam, songwriter and producer Washed Out and Gustav Johansson, Cannes Young Directors winner from Stinkdigital, London, to create an impressive audio-visual online campaign dubbed The Sound of Creation to explain the stages of creation of a truly hilarious product to users.