
Coca-Cola Co. is boosting its soda selling growth varying its package sizes. This week Coca-Cola will announce the launch of12.5-ounce, 89-cent bottles. The retail price on its recently introduced eight-pack of 7.5-ounce Coke ‘mini’ cans in supermarkets will also be...
20 September 2011

Packaging reduction won’t make you famous. But everyone in the design community has a duty to try to lessen the environmental impact of our activities.
2 November 2010

CookChick successfully won a 3 way pitch to secure the re-design project for the whole Charles Worthington Results range in September 2009...
24 August 2010

Blue Marlin has created dynamic new graphic packaging for an innovative brand that makes perfect cocktails every time. Funkin Puree is unique; it is the only 100 per cent natural fresh fruit cocktail...
23 August 2010

Yesterday, Procter & Gamble announced plans to use renewable, sustainable, sugarcane-derived plastic on selected packaging on its Pantene Pro-V, Covergirl and Max Factor brands. Sugarcane-derived plastic is a significant...
13 August 2010

PACK Innovation Ltd. are excited to announce that they have secured the exclusive agency representation for Easypack Solutions of Bologna, Italy to market and promote the...
2 August 2010

The British company Kerry Foods is expanding the portfolio of its Cheestrings snack brand with the launch of...
30 July 2010

World looks better through fresh lenses, but from now on for contact lens users it doesn’t have to mean wearing a new pair to get that great feeling...
28 July 2010

Vapur®, a foldable, flexible, reusable eco-friendly water bottle—known as the "Anti-Bottle"—is teaming up with Dwell magazine and Opportunity Green to sponsor the Vapur "Thirst For Design" Competition...
22 July 2010

TDA Advertising & Design, Boulder, developed a lovely design for Justin's Nut Butter, small-batch, natural and organic nut butters. Their first project for this client included developing catchy packaging...
9 July 2010
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

