UK voters insight 2015: the best political storytellers and convincing media channels Ahead of the UK General Election Day on May 7, 2015, the brand storytelling agency Aesop has researched political parties’ and leaders’ activities as seen by voters (read: consumers). Continue reading →
2012 US Presidential Campaign: the First «Social-Media» Presidential Election Ever The 2012 presidential election in the USA was definitely the first social media political election across the globe. Now, with the rapid development of the web and technology, when digital sources help people sharing their choices in all fields, the winner is the one who manages to establish its strong presence on the web, be it a consumer brand or a president. Continue reading →