Prada is narrating the story of the latest version of its signature perfume, Candy Florale, using a graphic visual approach.
The study reveals that Apple continues to be the most valuable global brand and is now worth $185bn, followed by two other technology giants, Google ($113bn) and IBM ($113bn).
Prada is inviting creative writers across the globe to participate in the Prada Journal literary contest, revolving around “exploring and enhancing the individual interpretation of reality.”
The commercial is starring French actress and model Lea Seydoux, who has been the face of the original Candy perfume since 2011.
A range of styles from the Prada fashion house and its Miu Miu brand influence the collection of dresses for the long-awaited Baz Luhrmann's film adaptation of The Great Gatsby, which is to be released in May. Miuccia Prada has unveiled a series of sketches for over 40 looks for the movie, which were developed by the Italian fashion label and costume designer Catherine Martin. According to Vogue, each of the sketches is “inspired by the creations of Miuccia Prada from the archives of the last 20 years.”
Prada is taking us back to the times when playing board games was a great and the most common way to pass the time. The fashion brand has released a collection of board game sets, created with a luxury touch, which makes each of them a perfect Christmas gift.
The Italian fashion house has commissioned two popular creative minds of the industry —fashion designer-turned-illustrator Richard Haines and spot director and producer James Lima—to collaborate on a new Prada's multi-platform project "Il Palazzo".
Prada turns to the past to demonstrate the future. The fashion brand employed old-fashioned stylistics and visual approach to showcase its new Fall/Winter 2012 collection. The video, which continues the tradition of Prada’s 'Real Fantasy' lookbooks, created in collaboration with film director James Lima, takes the audience to the times when geometrical lines in design and thoughts of technical progress, which were believed to completely change the world in a couple of decades, are dominating.