$5 million in 1 minute

Today we are analyzing advertising cases from Tik-Tok – a new social network that captures more and more […]

How brands ceremonialize consumption to make it a rite

Traditional taste and smell enhancers, celebrity advice, coherence with a person’s image—all this can make the product, both eatable or not, more attractive to a consumer. But there’s also another thing that can make virtually any product on the market more attractive. This magic non-physical intensifier is a ritual, which adds a new enjoyable dimension to the process of consuming a product.

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Pringles Teams up with Rock the Vote to Launch a Concert Series

The Pringles brand and Rock the Vote, an organization building political power for young people in the U.S. have partnered to encourage young Americans to exercise their right to vote. The partnership will result in a series of concerts across the country.

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P&G’S Pringles Goes to Kellogg, Not to Diamond Foods

After a long research and investigation, Procter & Gamble has announced it sells its Pringles brand to Kellogg for $2.7 billion in cash. The deal is expected to be completed in summer 2012. Last year P&G intended to sell the chips brand to Diamond Foods but the agreement has been mutually terminated.

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Pringles Presented ‘Pringles Home Party’ in Argentina

Pringles launched a new digital campaign in Buenos Aires, Argentina. With the concept ‘Organise a Party Right Now’, communication agencies Grey, G2 and Fahrenheit 451 have together created an action called ‘Pringles Home Party’ for markets in the region. 12 international DJs were invited to compose a set of 12 exclusive tracks, with general production by Jimmy Van M, the world electronic scene star with over 15 years of experience.

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Procter & Gamble Sold Pringles for $2.35 Billion

The Procter & Gamble Company, Inc. and Diamond Foods yesterday, April 5, announced the signing of a definitive agreement to merge the Pringles business into Diamond Foods in a transaction valued at $2.35 billion.

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Pringles Says ‘NO’ to Oversharers

Pringles brand has launched a new website to help people who think that their friends in online communities are posting too much boring stuff. With the help of ‘The Oversharers’ developed by Wunderman they can convince these people to spend their time on something much more interesting and post things ‘really worth sharing, like Pringles‘.

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Pringles Pop Art: Design a Can, Support the USA Team

Pringles invites its fans to participate in the sport life of the USA and show how creative they are. The Procter & Gamble‘s brand has arranged an online contest for creating cans designs. Pringles will automatically donate 50 cents to support Team USA for each of the approved designs.

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P&G Creates a Parade of Pringles’ Crisps

To celebrate Pringles‘ «parade of 100 crisps» and less air than the leading bagged chips, Pringles’ teams are coming to New York City on November 25 for 24 hours, to donate air not used in its cans for parade balloons this holiday season. During this time, Pringles’ team members and a blown up Mr. Pringles will be handing out Super Stack cans of its potato crisps and balloons.

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