Yesterday, the newspaper ran two full-page advertisements under the headline ‘Eau de New Car’ printed with scented ink
To promote the baby powder in India, Johnson & Johnson taps into the traditional perfume brands’ promo approach of placing scented ads in fashion and lifestyle women’s magazines.
To try the new “deliberately orange” flavor, readers can simply eat the promotional page, as it is printed on a rice orange colored edible paper.
Ford Motor Co. is employing the “don't choose, take both” theme in its latest U.S. campaign titled “AND not OR.” The new cross-channel push, which is set to roll out in April, is designed to promote Ford’s EcoBoost engine family that is positioned as an alternative to many eco-vehicles by other auto brands on the market. The promotion takes on the common misconception that owners of the “green” cars have to choose one thing from two important ones—the ads say that there should be no bargains when it comes to comfort and performance. The campaign will include humorous prints, TV commercials, followed by social media and digital promotions.
MINI launches latest international campaign dubbed “Design with Bite” to reveal the playful, adventurous nature of its new car.
Celebrating the beauty and craftsmanship, new campaign "Timeless Beauty" features British actor Noah Huntley and Ukrainian model Tanya Ruban.
Readers of Sports Illustrated magazine can bring the ad to life using an iPad.
Volkswagen loves to experiment with the print ads format. The auto brand, which released an augmented reality print to enable busy (or lazy) consumers to test the VW car with their iPhone, now presents a vibrating ad in Indian newspapers including The Times of India to promote the Polo and Vento models in India.