The Consumer Value Equation
Nir Wegrzyn asks, how do brands account their price point to the consumer when private label is becoming increasingly savvy?
20 December 2011
Hello Yoo!
The news that Tesco is pitting itself against the top brand leaders in the £1.2bn yoghurt sector with the launch of its new own-brand yoghurt offer — Yoo — is, I’m sure, making more than a few brands sit up and take notice.
23 March 2011
Dragon Rouge NY Has Branded Sam’s Club Tequila
Sam’s Club, one of the largest membership-only warehouse club retailers in the U.S., a division of Wal-Mart Stores, Inc., introduced this month a private brand tequila — Calle Azul.
29 November 2010
1 comment
Manutailing: Part II – History of the Private Label
The following is the second of three installments. In the first installed, an evaluation of the current market landscape was covered and can be reviewed here on POPSOP. The conclusion of this series will take a closer look...
23 November 2009
1 comment
Manutailing: Part I – The Current Landscape
The time is right for the marriage of CPGs’ new product development expertise and retailers’access to shoppers and ability to execute. Today there are constant questions about traditional media’s effectiveness, a segmented customer base, and a vast majority of purchase decisions being made...
16 November 2009
1 comment
Yellow Tail: clever wine marketing
Australia’s Yellow Tail wine is often named among the best examples of packaging opportunities in wine marketing.
21 August 2009
1 comment
Pentagram rebranded 2 new Budgens's food ranges
By the end of this year UK grocery chain Budgens will introduce two new private label ranges, designed by Pentagram, as Design Week reports. The launch of Better and Best (the working titles yet) will follow the...
9 July 2009
HEMA by Koeweiden Postma: surprising simplicity
At the end of 2003 international retailer HEMA contacted the Dutch design firm Koeweiden Postma to ask them to design a number oа packaging for food ranges. The agency had never designed any packaging...
22 May 2009
MEGA redesigned by Baruch Naeh Creative Branding Ltd
When MEGA launched its private label, the objective was, first, to create a label that will deliver lower price without 'damaging' the overall shopping experience. Second, to develop a design which will support the overall message of healthy nutrition (each pack offers a tip for...
7 April 2009
Partida Tequila is set to gain popularity
Partida Tequila is named by some experts the best tequila money can buy by. Beginning March, J. Gary Shansby, founder and chairman of Partida Tequila, announced the additions of Michael Mondavi and Maurice Kanbar to the Partida Tequila Board of...
12 March 2009
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