Venus and Olay Rolling out a New Razor
P&G USA's brands Gillette Venus and Olay have teamed up to introduce a new premium standard in shaving, the new Gillette Venus & Olay razor. Venus provides the new product with its five-blade technology, while Olay helps to avoid skin...
9 February 2012
Old Spice Invades the Other Brand’s Commercial, the Two-in-One Ad Trend Gains Momentum
Procter&Gamble delivers two brands in one commercial—the company released two ads, in which it puts two products into the spotlight at the same time. One of the adverts starts with a presentation of Bounce Dryer Bar in a laundry room, and while a gentle...
6 February 2012
Pantene Announces 11 Global Athletes as Its Beauty Ambassadors
Pantene has signed 11 athletes as its newest beauty ambassadors to feature in Pantene’s campaign to support the Olympic Games.
30 January 2012
P&G Inviting Facebook Users to Support Its Clean Drinking Water Campaign
Procter & Gamble has launched a new Facebook campaign called ‘1 Like = 1 Day of Clean Drinking Water’
26 January 2012
Gillette Taps Three ‘Masters of Style’ to Promote the Gillette Fusion ProGlide Styler
The male international grooming brand Gillette celebrates diversity of facial hair styles by launching a new campaign, featuring three...
19 January 2012
Old Spice Demonstrates the Power of Smell in Its New Ad Campaign
Old Spice has launched a new ad campaign for its current lineup of Old Spice Red Zone body sprays.
13 January 2012
Tide Smart Bag Fights with Plastic Pollution in the UAE
P&G has unveiled its Tide's Smart Bag, an eco-friendly package that can be used as a shopping list paper for many times. It looks like a lined notepad and is supplied with a marker. After having used the detergent, consumers can use the bag for...
9 January 2012
Old Spice MANta Claus Is Giving Gifts to 7 Billion People
It was not an easy year for Old Spice Man, as he fought with Fabio in summer to reclaim the crown and flew to distant exotic places to promote the new scents, but it...
6 December 2011
Old Spice Releases the Bear Deodorant Protector— an Absurd, But Actual Product
Old Spice believes that having a deodorant with a great smell is not enough to start using it—sometimes, it simply gets...
23 November 2011
Thomson Reuters Has Unveiled the ‘Top 100 Global Innovators’ Study
Thomson Reuters has unveiled a study of global most innovative companies. ‘Top 100 Global Innovators’ include such brand owners as Procter & Gamble, 3M, Apple and Intel....
16 November 2011
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