P&G launched a new short film called "Love Over Bias" highlighting athletes in anticipation of the 2018 PyeongChang Winter Olympic Games. The new film also deals with issues of race, religion and sexual orientation and the support the athletes received from their moms.
Gillette Razors has launched a hilarious video which illustrates the evolution of men’s facial hair styles over the past 100 years.
The campaign developed by Leo Burnett Chicago, London and Toronto agencies follows in the footsteps of Dove with its massive female empowerment initiative.
P&G’s CoverGirl has kicked off an inspirational advertising campaign, Girls Can, taking on sexism in the modern world.
Old Spice welcomes its most popular ambassador, Isaiah Mustafa, back in the new promotion centered around manliness.
Procter & Gamble strikes a partnership with global and national designers in a bid to add even more life, innovation and creativity to the Fabric Care category that includes Tide, Downy, Gain and Bounce.
Saatchi & Saatchi Shanghai in collaboration with Procter&Gamble's soap brand Safeguard has launched an educational, health-focused project in China, aimed to decrease the number of children infected with hand-foot-mouth disease.
Procter&Gamble aims to modernize the dental care industry with the help of ideas crowdsourced through its co-creation channel.