Holidays are over, but we are waiting for new events in 2018, including the XXIII Winter Olympic Games. […]
Procter & Gamble
P&G’s CoverGirl has kicked off an inspirational advertising campaign, Girls Can, taking on sexism in the modern world. The effort launched with a 1-minute ad that aired during the broadcast of the closing ceremony of the 2014 Olympic Winter Games, and is now rolling out across the brand’s online channels, particularly on YouTube. With the initiative, CoverGirl aims to demonstrate that in fact girls can do all of the things the society traditionally believes they can’t.
Pantone, the world’s recognized color expert, is opening doors of PantoneLIVE, its cloud-based color service, to Procter & Gamble, which means that from now on, the company’s production teams across the globe will get an instant access to digital color palettes for designing, proofing and printing the packaging.