It uses 33% less ink than a standard font, so it could save up to 490 million ink cartridges every year.
The issue with a special cover will be available exclusively to 800,000 subscribers.
The campaign aims to draw a new picture of what feminism is, without any labels.
As part of the promotion by Dare, the audience will be using hashtags #Metrohigh and #Metrolow to tweet their best and worst personal moments that “make or break” them in the city.
The marketing concept, introduced by Saatchi & Saatchi's Worldwide CEO Kevin Roberts in 2004 in the namesake book Lovemarks, has gained a new deeper insight.
Google is planning to provide British news publishers with an opportunity to increase their online revenues. Last month, the company launched the Digital Publishing Innovation Fund in France, and now it is set to introduce a similar project to the UK. These perspectives were outlined by Google’s Executive Chairman Eric Schmidt during his recent interview at the Big Tent Activate Summit in New Delhi, India.
In 2013, National Geographic magazine celebrates its 125th anniversary and launches a new communication platform, which revolves around the theme of “A New Age of Exploration.” For its new year-long campaign, the legendary educator and pioneer in geographical explorations, which now runs a magazine and TV channel, publishes books and hosts events around the globe, partnered with Rolex, the international maker of luxury timepieces.
HOLITION, one of the leading market drivers in augmented reality (AR) is delighted to announce an exclusive collaboration with TATLER magazine. In the September issue the magazine contains an AR jewellery special, featuring multi-million pound rings that readers can ‘try on’, whilst sitting at their computer. All you need is a pair of scissors and a webcam.