Puma is rolling out a new platform, Forever Faster, that highlights the brand’s passion towards speed and celebrates the athletes who challenge stereotypes and show the world what “not fast, but faster” really means.
Some brands have really stood the test of time, ebbing and flowing but importantly surviving the lean times and flourishing when the zeitgeist allows them to really shine. Brands such as Levi's, Converse, Colgate, Ford, Wall's Sausages, Coca-Cola, all have the absolute right to talk about heritage and often do…
To bridge the gap between the younger generation and literature classics, PUMA interprets the Nunnery Scene from Shakespeare’s Hamlet with street dance moves.
PUMA is encouraging to use the language of modern dance to communicate. The brand has launched a new interactive project, the PUMA Dance Dictionary, that allows to deliver a variety of common phrases through dance moves.
PUMA launches a totally new cross-category platform, which includes marketing campaign as well as innovative additions to the brand's major product categories, Football, Running, Training, Golf and Fitness. The name of the new platform is "The Nature of Performance," and it is designed to tie the brand’s performance categories even closer using one distinct approach, “a consistent voice, look and feel,” writes the company in the press note.
Yesterday in Berlin, the honoured jury named the recipient of the first PUMA.Creative Impact Award, which was founded by the lifestyle and sports brand PUMA and British-American not-for-profit foundation BRITDOC.
The iconic sportswear brand and automobile manufacturer, PUMA and MINI, finally unveil their collection, announced back in July.
PUMA has announced a new concept of sustainable footwear, apparel and accessories for Spring/ Summer 2013 that are either biodegradable or recyclable when consumers return them to PUMA’s Bring Me Back Program at the end of their lifecycles.