Following the successful last year's at-home recycling campaign with the retailer Sainsbury, the Coca-Cola's bottler CCE is launching another environmental effort "Recycling is the Answer" with Tesco in the U.K.
The brand pledges to finally manage safe aluminum production and reach 100% waste collection and recycling.
The Ekocycle Cube is positioned as “not just another tool for making,” but as “a revolutionary tool for RE-making things.”
To inject more fun into the process of collecting empty bottles, Coca-Cola installed a recycling gaming machine in Dhaka, Bangladesh.
The Raw for the Oceans collection of jeans is a collaborative project between the American R&B singer, producer and designer Pharrell Williams, the eco-thread company Bionic Yarn and the Dutch fashion brand G-Star RAW.
Consumers are switching to “slow” food, “slow” fashion, “slow” living, focusing on quality and durability rather than quantity and growth.
Starting on August 14, the online campaign will run for six weeks on Sainsburys.co.uk as well as on the dedicated website, where families will be able to submit their recycling pledges online, or learn more about how to reuse and recycle plastic bottles.
Together with Samsung, the company starts a new campaign, Big Life Switch, that encourages consumers to recycle their home electronics.