The Raw for the Oceans collection of jeans is a collaborative project between the American R&B singer, producer and designer Pharrell Williams, the eco-thread company Bionic Yarn and the Dutch fashion brand G-Star RAW.
Consumers are switching to “slow” food, “slow” fashion, “slow” living, focusing on quality and durability rather than quantity and growth.
Starting on August 14, the online campaign will run for six weeks on Sainsburys.co.uk as well as on the dedicated website, where families will be able to submit their recycling pledges online, or learn more about how to reuse and recycle plastic bottles.
Together with Samsung, the company starts a new campaign, Big Life Switch, that encourages consumers to recycle their home electronics.
Australians are encouraged to sign petitions to authorities, asking them to support actual actions against plastic bottles pollution and making Coca-Cola be kind to the local nature.
With the launch of The Source by Thierry Mugler refill recycling just got sexy. But is it really recycling or just a brand-building gimmick?
It’s that time of year again here in the UK. Our TV screens are being hit with a blizzard of yuletide advertising. The retailers in particular vie for bragging rights as to who has the best ‘Christmas campaign’.
PUMA has announced a new concept of sustainable footwear, apparel and accessories for Spring/ Summer 2013 that are either biodegradable or recyclable when consumers return them to PUMA’s Bring Me Back Program at the end of their lifecycles.