popular Consumer Insight
Despite a huge Instagram popularity, the app is the most predictable social network in terms of target audience. It was our hypothesis, and the goal of Popsop Research was to prove or refute it.
Yes, the Apple Watch is inevitably challenging the way we use technology, but I just can’t swallow that as challenger behavior at a brand level.
Last Friday, on October 17, the brand held an exhibition of the most creative bar coolers redefined as art objects by the best Russia's illustrators, street artists, experts in graffiti and tattoo.
Red Bull has taken its Red Bull Studios program to the next level by unveiling a fresh visual approach and a digital platform, a portal to the local studio sites, to consolidate the ties between its recording facilities across the globe.
The programme is open to the EU residents and provides an access to the Red Bull's global audience on social media channels and the brand’s properties.
The legendary energy drink Red Bull is rolling out three new flavors across the U.S. market to provide its fans with an opportunity to celebrate spring with their favorite tastes. The new range, Editions from Red Bull, includes three specific flavors—cranberry, lime and blueberry. The new varieties are arriving nationwide after initial test market launches in select cities in November-December 2012.
Red Bull examines the Internet's influence on music in web-episodes entitled H∆SHTAG$. The series, created by Red Bull Music Academy, includes six documentaries...