Comparison stands behind any considered choice, and any confident global brand tends to provide its consumers with an opportunity to examine both the positive and negative sides of their products—and sometimes weigh its offerings against goods by other manufacturer. Sometimes, companies also step outside the product world and help compare lots of other things—sexes, automobiles, brothers, tastes, political parties, athletes and more—to help determine which of the two is better, stronger, messier, tastier, faster, more attractive, reliable, sportive, etc. In this overview, we won’t focus on serious ratings revealing carbon footprint or social impact, like Nike’s Environmental Apparel Design Tool, Timberland’s Eco Index or GoodWill’s rating—instead, as tribute to April Fool’s Day, which was celebrated last Friday, we will focus on humorous and tongue-in-cheek projects.
Red Bull intends to ramp up sales by using... augmented reality solution developed by Circ.us. The augmented reality is a racing game for iPhone featuring the enhanced functionality as users may create their own race tracks by arranging and photographing Red Bull cans (of course, it implies that users buy several cans in order to form curved circus with them).
Catch them young’ is thought to be the secret motto of all companies and brands, but as their activity proves, they are not only establishing strong ties with...
This March, Las Vegas and South Padre Island, TX will be the destination for music lovers during spring break as Red Bull Soundclash presents...
To celebrate its strong ties with urban culture, Red Bull has launched a collaborative digital project based on the concept of...
A city as a source of the 'creative spark'. Urban streets as basis for bold and massive campaigns. For many decades, smaller towns and megalopolises have been inspiring advertising agencies behind multiple marketing projects, which on the one hand are targeted at promoting brands and, on the other hand, encourage consumers to compare different cities, unveil creativity and strong dedication to sport, cinema and quests, or even bring rural accents to urban settings. We at Popsop have reviewed global brands' ad activity during 2010 and first two months of 2011 to see how they've been embedding city into their promotions. Now, we are presenting our 3-part study dedicated to the subject. The first section of this review will highlight competitions, cross-city studies, urban sport-related promotions, which have been taking place within big cities around the globe and in a way were dedicated to them.
MINI is expanding its cooperation with Red Bull by becoming a partner of Red Bull Crashed Ice, where groups of four athletes on ice skates plunge down an ice cross downhill track some five metres wide and peppered with bumps, jumps and banked turns. This innovative and—in every sense—cool winter sports events comprises four events. The races take place on an artificial ice cross downhill track specially created for each event and extending to around 350 metres in length. As in 2010, the venue for the season opener on 15 January 2011 is the Olympiapark in Munich.
To celebrate the success of the Red Bull racing team at Formula 1 Championship, the producer of energy drink unveiled a new 473ml Champions Edition can featuring the portraits of two champion drivers of Red Bull team, Sebastian Vettel and Mark Webber. By displaying the portraits of the racing drivers on the limited edition cans, Red Bull plans to boost the sales of the drinks especially by targeting F1 fans.