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  • Brands and Cinema: Lights, Camera, Action!

    Brands and Cinema: Lights, Camera, Action!

    The story of close relationship between brands and cinematography started nearly at the same time as the cinema itself was born—in the beginning of the  movie era, the big companies promoted their products though short clips which were screened before movies. Now it’s not that easy to tell...

    28 March 2011

  • Rémy Martin Unveils Cannes Limited-Edition Bottle

    Rémy Martin Unveils Cannes Limited-Edition Bottle

    Ahead of the 63rd Cannes Film Festival, the Rémy Martin VSOP brand, which is an official liquor supplier of the event since 2004, is launching its first limited-edition 1 liter bottle of the Rémy Martin cognac. The bottle’s design is paying a tribute to one of the most...

    23 April 2010

  • Remy Martin 1898 Coupe Fine Champagne

    Remy Martin 1898 Coupe Fine Champagne

    Premim cognac Remy Martin 1898 Coupe Fine Champagne, exclusively represented on the Chinese market, is an ultimate expression of perfection and craftsmanship of brand's distillers and designers.

    9 October 2009

  • An Art Deco coffret for Louis XIII de Rémy Martin

    An Art Deco coffret for Louis XIII de Rémy Martin

    Rémy Martin is launching a new coffret for Louis XIII de Rémy Martin Cognac. An Art Deco styled coffret is made from a hand-crafted red imitation leather and dark wood.

    18 September 2009

  • Remy Martin redesigned by Interband

    Remy Martin redesigned by Interband

    Remy Martin is well known for its VSOP (Very Special Old Pale) product line, a category leader responsible for 40 percent of worldwide Cognac volume.The branding agency Interbrand used its leadership in the...

    18 December 2008

  • Remy Martin Coeur de Cognac: the gloden amber

    Remy Martin Coeur de Cognac: the gloden amber

    Founded in 1724, Remy Martin is renowned for producing Fine Champagne Cognacs of the highest quality. At Remy Martin they select only grapes from the two finest crus of the Cognac region, Grande Champagne and Petite Champagne ' to ensure the aromatic richness of their cognacs. Remy...

    4 December 2008

  • Remy Martin presents Louis XIII Fine Champagne Cognac

    Remy Martin presents Louis XIII Fine Champagne Cognac

    Remy Martin is preparing to release their latest luxury Fine Champagne Cognac, Louis XIII. This fine champagne cognac is showcased in a 70cl carafe Baccarat crystal decanter with fleur-de-lys stopper.Although its size and price cannot compare with the Louis XIII Black Pearl Magnum...

    11 November 2008

  • Maxxium launches Remy Martin Ice Boxx

    Maxxium launches Remy Martin Ice Boxx

    Remy Cointreau has launched its luxury Remy Martin Ice Boxx in the UK, to gain a greater foothold in the premium on-trade sector.Maxxium UK, which will distribute Remy Cointreau brands until the end of March 2009, launched Ice Boxx at London's Amika nightclub these weekends.The...

    22 September 2008

  • Remy Martin 19-years single-vintage cognac

    Remy Martin 19-years single-vintage cognac

    In September Remy Martin will introduce its Grande Champagne 1989, the first single-vintage released in the U.S. in more than 40 years.It comes in a bottle that's been hand-dipped in wax. The supple, amber liquid goes down unbelievably smoothly, with hints of vanilla and clove,...

    4 August 2008

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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