Tech Brands Make Top 3 in the Millward Brown's 2012 BrandZ Top 100
Millward Brown research agency yesterday published its seventh 2012 BrandZ Top 100, the annual global brands ranking.
23 May 2012
Shopify Has Researched How Pinterest Drives Sales
Shopify, one of the most popular platforms that supplies the e-commerce tools to 25,000 online stores, has conducted a research to unveil the most commercially-driven social platform. The research showed that Pinterest users not only buy the products they pin, but spend more on...
22 May 2012
Interbrand Has Released the Best Swiss Brands 2012
To recognize the most influential and favored Swiss companies, Interbrand, in cooperation with Swiss business magazine BILANZ, has created a list of Best Swiss Brands 2012.
7 May 2012
Liquid Lunch: Food Becomes Drinkable
What trends are evident in the “on-the-go” drinkable food category? Will consumers accept these products as a satisfying alternative to a “real” snack or meal? How can package design create a compelling story to motivate consumers to purchase?
12 April 2012
L'Oreal Has Launched Its Global Hair Research Centre in France
L'Oreal has announced the launch of its Global Hair Research Centre located in Paris Saint-Ouen. The Centre offers Research & Innovation programs (R&I) including hair coloring, hair care, styling, and perms, smoothing or straightening.
29 March 2012
The Thumb Gutty Principle
The ‘thumb gutty principle’. Over the years, this simple phrase has ear-wormed its way into our daily conversations, becoming a shorthand for ‘that feels right’ or ‘that’s the right thing to do’.
28 March 2012
VB&P Has Conducted a Pre-Super Bowl Study of Americans' Habits
While automakers getting ready for the Super Bowl by creating new TV ads, Venables Bell & Partners, an independent San Francisco ad agency conducts a study regarding the...
25 January 2012
Trends: Signs Of The Times…The New Lipstick Index
According to Time magazine, lipstick sales are up 14% in 2011. But what’s more interesting is that nail polish is up 54%. Nail polish is evidently becoming the new US economic index.
16 November 2011
Thomson Reuters Has Unveiled the ‘Top 100 Global Innovators’ Study
Thomson Reuters has unveiled a study of global most innovative companies. ‘Top 100 Global Innovators’ include such brand owners as Procter & Gamble, 3M, Apple and Intel....
16 November 2011
Havas Media Has Unveiled the 2011 Meaningful Brands Research
Havas Media has released its 2011 Meaningful Brands Research. In the study about 300 global brands in 12 industry sectors were identified according to their meaningfulness for customers.
8 November 2011
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