Earlier this week, Apple unveiled the latest version of their software for iPhone and iPad, iOS7—you may have noticed.
The global branding agency Interbrand has released its annual ranking of the most environmentally-friendly brands in 2013.
Now that the world strives for fresher, more specific approaches to address current issues, newly-born brands sometimes do a way better than recognized labels.
In its third annual Cultural Traction™ 2013 report, the brand development and marketing consultancy Added Value has ranked a total of 160 brands from 15 industries to measure their cultural vibrancy and define which of them better used the culture-led marketing strategies to stay more relevant to consumers. By culturally vibrant brands Added Value's experts mean those brands that are perceived to have the most Visionary, Inspiring, Bold and Exciting (VIBE-index).
The World Federation of Advertisers (WFA) and Edelman have conducted a collaborative research, which proves that social purpose is increasingly important to building brands in the coming years.
Mintel and Leatherhead Food Research have released a study that shows that natural colors are overtaking artificial/synthetic colors in food on the internatioanl scale.
The latest research by Kantar Media TGI argues the effectiveness of low-price messages in winning the UK consumers. According to the study, price and savings are driving the purchase decision of less than a quarter of shoppers in the country, while the rest of consumers get motivated by an array of other factors.
Whatever your opinion, the influence Gen-Y will have is unquestionable. According to the Time magazine, in 2025 Gen-Y will constitute 75% of the Global workforce —a staggering statistic causing many global organisations to completely re-evaluate and re-define their employment policies.
