Now that the world strives for fresher, more specific approaches to address current issues, newly-born brands sometimes do a way better than recognized labels.
In its third annual Cultural Traction™ 2013 report, the brand development and marketing consultancy Added Value has ranked a total of 160 brands from 15 industries to measure their cultural vibrancy and define which of them better used the culture-led marketing strategies to stay more relevant to consumers. By culturally vibrant brands Added Value's experts mean those brands that are perceived to have the most Visionary, Inspiring, Bold and Exciting (VIBE-index).
Mintel and Leatherhead Food Research have released a study that shows that natural colors are overtaking artificial/synthetic colors in food on the internatioanl scale.
The latest research by Kantar Media TGI argues the effectiveness of low-price messages in winning the UK consumers. According to the study, price and savings are driving the purchase decision of less than a quarter of shoppers in the country, while the rest of consumers get motivated by an array of other factors.
Whatever your opinion, the influence Gen-Y will have is unquestionable. According to the Time magazine, in 2025 Gen-Y will constitute 75% of the Global workforce —a staggering statistic causing many global organisations to completely re-evaluate and re-define their employment policies.
As Facebook is gaining momentum as an advertising platform now, Nanigans, a Facebook advertising-software company, has conducted a research to figure out, which types of ads work best to drive sales. The researchers have analyzed over 975 million Facebook ad impressions to retailers’ ads in the U.S. in December 2012 and January 2013.
Google has changed its search engine ranking algorithm to help fight with spam and make the results of users’ searches more organic and relevant to their query. The latest global 24th update of Google Panda algorithm was introduced in late January this year and affected 1.2% of the English-language queries. This generated much talk in the professional web optimization circles, so PM Digital has studied the new changes and released a report titled “30 Ways to Move Beyond Traditional Link Building,” which outlines the strategies to improve today’s SEO performance in the re-shaped world of Google search.