VB&P Has Conducted a Pre-Super Bowl Study of Americans' Habits
While automakers getting ready for the Super Bowl by creating new TV ads, Venables Bell & Partners, an independent San Francisco ad agency conducts a study regarding the...
25 January 2012
Trends: Signs Of The Times…The New Lipstick Index
According to Time magazine, lipstick sales are up 14% in 2011. But what’s more interesting is that nail polish is up 54%. Nail polish is evidently becoming the new US economic index.
16 November 2011
Thomson Reuters Has Unveiled the ‘Top 100 Global Innovators’ Study
Thomson Reuters has unveiled a study of global most innovative companies. ‘Top 100 Global Innovators’ include such brand owners as Procter & Gamble, 3M, Apple and Intel....
16 November 2011
Havas Media Has Unveiled the 2011 Meaningful Brands Research
Havas Media has released its 2011 Meaningful Brands Research. In the study about 300 global brands in 12 industry sectors were identified according to their meaningfulness for customers.
8 November 2011
Nike Unveils Its Materials Sustainability Index
Nike unveils its Materials Sustainability Index (MSI), which is the result of eight years research into the environmental sustainability of the materials it uses. To conduct research, the company has teamed up with software startup Earthster.
7 November 2011
Millennials and the Recession Trends: Innoventing, Neo-Bartering, and Q-Rewarding
Innoventing, Neo-Bartering, and Q-Rewarding are the three key trends unveiled by Toniq's Principal Cheryl Swanson in the company's latest research on millenials.
21 October 2011
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Three Major Trends Unveiled in Interbrand's 2011 Best Global Brands Report
Defining which global brands are better at the current moment, which of them has shown striking results in...
13 October 2011
SC Johnson Has Published the 20th Anniversary Survey about the Shifts in Consumer Green Attitudes and Behaviors
SC Johnson and GfK Roper Consulting released a survey on American consumer green attitudes and behaviors, demonstrating the evolution of consumer interests and actions over the last two decades.
5 October 2011
Courvoisier Released the Going Out Upgrade Research Paper
Studying habits of target audience helps a brand improve its campaigns and better understand what a consumer might want. Courvoisier has released the ‘Going Out Upgrade’...
22 September 2011
Facebook Delays Its IPO untill September 2012
Facebook has reported it is delaying its IPO till the next year, so its staff could focus on improvements to the social networking site.The IPO, which was widely rumoured to be in the first quarter of 2012, has been forecast to be one of the biggest in history,...
16 September 2011
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