Emergent Research and Intuit, the two U.S.-based solution providers for small businesses, have conducted a study on the demographic, social, economic and technology trends that will affect the so-called on-demand economy which stands for ‘an online marketplace or application that connected providers/freelancers with customers’, also knowns as ‘sharing economy’.

The latest Mintel research conducted among the U.S. consumers reveals that over a half of them (51%) consider organic product labeling is just an excuse for manufacturers to charge more; only 35-39% consider that products with organic labeling are actually organic. Just 40% recognize that organic foods are highly regulated, while 38% of the respondents are sure that “organic products” is just a marketing trick and it has no real value.