A new report by Morgan Stanley, aimed to reveal why people stop buying fast food from the biggest chains, sheds light on real McDonald's problem —the food and customers' perception of its quality.
The study found that 72% of the U.S. Centennials agreed that "having new stuff was overrated when what I had already was good enough."
The latest comprehensive report by Ogilvy CommonHealth Worldwide explores the opportunities of digital wearable devices to improve public health.
Consumers in Denmark have the lowest level of optimism towards brands' sustainability performance (21% of 200%) compared to respondents from Sweden (32%), Norway (33%) or Finland (47%).
12% already use products that blur the lines between digital and physical, while 27% are aware and interested in them, and 61% are either aware but not interested (26%) or unaware (35%) of this type of products.
The Nielsen survey finds that men are more responsive to causes related to support of small business, education, technology and constructions, while women are more willing to support human-focused causes related to health, maternity and childhood, hunger and poverty, etc.
The survey by Aesop asked the participants to rate 40 brands of over-the-counter remedies against ten criteria, such as: memorability, level of engagement, authenticity, ability of a brand "to create their own world," etc.
The study based on Nielsen's EEG methodology was being conducted during almost a year since February 2014 through February 2015, and engaged five premium advertisers including Boeing.