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The 47-page report "The state of Social Media 2015" by the U.S. analytics firm explores work processes, challenges and functional needs of social-media teams of small, mid-sized and enterprise companies.
Latest research by Social@Ogilvy and SurveyMonkey show that only 19% of all brand followers can be regarded as 'promoters.'
The researchers call these group "High Volume Sensitive consumers" (HVS). 59% of them feel overwhelmed with emails, 60%—with text messages, 62%—with push notifications from mobile apps.
Leo Burnett Worldwide has released the 28th annual predictions on the winners of the 62nd Cannes Lions International Festival of Creativity along with the trends that are influencing the creative industry—Cannes Predictions.
While lack of hard metrics and ways to prove ROI is cited by nearly 50% of respondents as an obstacle to further adopt content marketing and native ads, about 83% of marketers expect content to become programmatic, thus, easily measured, by 2017.
The study also includes analysis by ten industry experts representing both agencies and publishers, where they share advice on how to created winning data-based content marketing strategies.
Mintel has unveiled the new comprehensive report "British Lifestyles 2015" that overviews changes in spending habits 2014-2015, new markers of Britishness beyond Union Jack, perceived benefits of globalization, as well as basic economic, demographic, financial, consumer, tech, and media outlooks.
The number of those who seek information on company's sustainability credentials in earned media (stories, interviews in magazines or websites) or paid media (TV, online or outdoor ads) has declined slightly: from 21% to 15% (2011-2015) and from 16% to 14% respectively.