The London-based advertising agency isobel has conducted an online survey among 1250 UK adults in December 2013 to discover the happiest brands in the UK.
Just 47% of the respondents in 2013 against 66% in 2012 were interested in any kind of news about brands or in the engagement with a brand.
This February, the brand and design agency Pearlfisher are launching their new exciting project, Futures Modes, that will epitomize 10 years of experience in research and insights for the future.
The 27-page study reveals the insights into hopes and fears of 500 British consumers of three generations of men: Gen Y, Gen X and Boomers.
In 2014, we might witness the boom of haptic technology, so-called heads-up movement and development of edible packaging, JWT Intelligence predicts.
Customers will demand "immersive experiences," prefer pictures to text in visual communications, entrust all their data to a mobile, start adopting guilt-free mindset and focusing on "humane" in their lives.
The work unveils predictions on computing technologies—cognitive systems—that will develop within the next 5 years to improve our lives.
"Family of the Future" is an exciting and immersive research work by Dragon Rouge's London office, that aims to define what will shape brand communications in a 17-year time from the demographic and socio-economic perspective.