Despite the fact that the market capitalization of the global Top 100 Companies has risen by 8% from 2014 (to $16,245 trn as PwC calculated), their perception by the main stakeholders has not been significantly more positive.
Craft beer versus mass production, innovative kits and mixers, new flavoures and textures, variety of packaging, detectors of satefy— and more.
Nevertheless, branded content is least likely to be shared on social media.
75% of marcomms practitioners find influencer engagement either 'effective' or 'very effective.'
212 million promotional events for 5 million products representing 13 industries, hundreds of categories and subcategories, from seven countries have been analysed by the Nielsen team during 2012-2014.
Technological 'native-ness' is not the only trait that differs the two younger consumer age groups, a research by the Futures Company finds.
The 47-page report "The state of Social Media 2015" by the U.S. analytics firm explores work processes, challenges and functional needs of social-media teams of small, mid-sized and enterprise companies.
Latest research by Social@Ogilvy and SurveyMonkey show that only 19% of all brand followers can be regarded as 'promoters.'