popular Consumer Insight
Despite a huge Instagram popularity, the app is the most predictable social network in terms of target audience. It was our hypothesis, and the goal of Popsop Research was to prove or refute it.
Deep look into social habits across demographics.
Interestingly, women are more eco-minded than men: 90% of women would choose renewable packaging if they knew it would cut carbon dioxide emissions, vs. 77% of men.
According to the survey by Emergent Research and Intuit that spanned 2,276 adults of 18 y.o. and older, the on-demand labour market in the U.S. will grow from 3.2 million now to 7.6 million in a 5-year time, demonstrating a 18.5% year-by-year growth.
Despite the fact that technology has made the world one global village with unified culture, we still may experience how values and norms vary in different nations.
Of those who buys organics regularly, 72% do it because they believe organic food is a healthier choice for them and their families.
On average, content engagement on smartphone is lower (33%) than on desktop (47%). However, it depends on the industry.
Havas SE has researched benefits for brands of associating with music in the second installment of the FANS.PASSIONS.BRANDS study.