The biggest contributions to the sales growth will be coming from the developed regions (18.1 million for smartphones and 20.1 million units of HTF).
The report includes analysis of 800 brands mentioned in either positive or negative online conversations.
This figure has been gradually decreasing since February 2012—from 37%.
Although nearly two-thirds (62%) of Millenials agree that the right online content increases brand loyalty, just 32% think that modern brand communications are any helpful to them.
The nationwide leader of the most loved brands is followed by Cadbury, Walkers, Heinz, BBC1, Google, Kellogg's, Boots, Tesco and ITV.
The survey looks at the current consumer trends in the global luxury market, specifically in the UK, and analyses 40 of the top "power" global brands in this category.
The agency conducted a study on how highly acclaimed music impacts the effectiveness of the brand advertising, and also compiled two lists of top 10 ads featuring well-known songs—popular among the U.S. general public (age 18-49) and Millenials (18-34).
The small software engineering company Oxford BioChronometrics specializing in Human Recognition Technology conducted a study to find out which percent of digital ads is clicked by bots, not real users.