The second quarter's average global index for consumer confidence this year is 97—which is the highest level since Q1, 2007.
Specifically, the report analyzes 17 markets showing the fastest dynamics or growth of ad spend in nominal volume.
The second year in a row Aesop agency ask around 2,000 UK adults nine simple questions that, as they think, reflect the essence of a "storyteller."
The study answers the questions how and why sustainability is important to company's strategy and how successful companies are in mastering the reputation, execution and accountability of their sustainability programs.
Automotive brands perform well in sustainable practices and are perceived by customers to do so.
The quantitative research shows that 14-15-year-olds have the highest 'Digital Quotient' score.
Earlier in June, Mintel asked 2,000 American respondents if social media drove their purchase decision and nearly 40% people agreed that it “had some influence.”
46% of professionals worldwide think that “work friends are important to their overall happiness” because it generates positive atmosphere.