Luxury is still considered "cool" in Britain, according to the survey, as 40% of the list is represented by such prestigious brands, as Aston Martin, Chanel, Dom Pérignon and others.
Age cannot be regarded a crucial factor of digital behaviour, but a mix of cultural and economic experiences is what defines our digital "fluency."
The research conducted by the group of professors from Lund University proves that consumers can't evaluate the quality of a food product not linking it with the status of its brand.
BBDO Group and Omnicom have been named the smartest ad network and media holding, respectively, while Starcom MediaVest Group Chicago and Colenso/Proximity New Zealand —top media agency and top digital agency, respectively.
The I-MIS survey was conducted in May-June 2014 by InSites Consulting on behalf of BSB Media and the Vision Network in conjunction with the IAA, Warc, M&M Global, AudienceScience and Loudmouth PR.
The second quarter's average global index for consumer confidence this year is 97—which is the highest level since Q1, 2007.
Specifically, the report analyzes 17 markets showing the fastest dynamics or growth of ad spend in nominal volume.
The second year in a row Aesop agency ask around 2,000 UK adults nine simple questions that, as they think, reflect the essence of a "storyteller."