popular Consumer Insight
Craving for comfortable and easy daily life, customers don't want to feel themselves a target in the marketing games.
Among the top three threads for business growth, CEOs named state over-regulation (78%), lack of specialists with key skills (73%) and government fiscal policy towards budget deficit (72%), followed by geopolitical uncertainty (72%), increasing taxes (70%), and lack of cyber security (61%).
The U.K. closes the top 11 list of countries with the highest purpose-wellbeing in Europe, where Denmark ranks as No 1 (45% feel "thriving").
80% of the surveyed Millenial respondents consider sustainable packaging as an important factor of purchasing decision.
The agency considers Japan and Western Europe to be the fastest adopters of intelligent self-driving cars, followed by the U.S. and China.
Over a half (58%) of the respondents agree that their concerns about the environment have increased over the past years.
For the study, the partner company Lightspeed Research has surveyed 7,500 adult respondents from the U.S.
In terms of brands, the most desirable wearable device is Apple Watch (62%), followed by products by Google (44%), Samsung (43%), Fitbit (31%), and Sony (28%).