popular Consumer Insight
Having studied more than 300 companies from three European countries, the McKinsey team has proved that co-creation skills are an important capability of a business and it can pay off, if managed properly.
The international consulting firm BCG has researched and measured the impact of the whole mobile Internet industry in the so-called EU5 countries: Germany, France, the UK, Italy, and Spain.
The CPG industry business models change in favour of online sales with the aim to increase ROI from this channel.
Euronomitor analyses how the biggest food brands have grown or shrunk during the past decade.
In terms of financial value, the ad spending will account for a total of £14.9 billion ($23.3 billion) in 2014, and £15.7 billion ($24.5 billion) in 2015.
The study has uncovered three main trends that will reposition the traditional views on family as an institution.
In its latest report "Elastic Generation," the agency reveals findings on mindset, behaviour and attitudes of the UK's 50-69 year olds.
While most of the respondents (62%) think that their marketing initiatives meet expectations, a deeper look shows that more than a half believes their companies waste money on marketing and lack understanding of their consumers.