popular Consumer Insight
The top three brands in the global ranking are Coca-Cola, Colgate and Maggi. The UK's favourites are: Warburtons, Heinz and McVitie's.
27% of employees are not fully engaged with the brands they work for, hence the low level of delivery on brand promises.
Consumers from developing countries (India —93%, Indonesia—94% ) show more concern about the environment than consumers from the developed countries such as the U.S., Japan or Sweden.
However, 56% of the respondents from all regions still feel underpaid.
The most skeptical consumers come from developed countries: they do not believe that many brands can make a meaningful difference to their personal wellbeing.
Overall, nearly 50% of the respondents do not believe what political parties are telling them.
Binge-watching video content on mobile, checking social media in bed, mobile-addicted commuters, hyper-connected workers, and mobile gaming.
Reputation leaders vary by region greatly. In North America, LEGO, Amazon and Kellogg's are ranked as the top three, while there are such brands and Levi's Campbell's and Hershey on the top 10 regional list which are absent from the global one.