Most people recognise that a playful approach heightens creativity. But they may be less aware of the powerful emotional connection play can create between an experience and a brand.
The key themes of 2015 will be: Nostalgia, Knowledge, Experience, Personal and Premium.
In December 2014, Starbucks plans to open the first small tasting store of this kind in Seattle.
"This partnership will allow us to leverage each company's best-in-class capabilities, putting us in a prime position to drive further category growth," commented Nina Barton, vice president of Coffee for Kraft Foods, McDonald's coffee supplier.
IKEA is officially unveiling its 2015 IKEA U.S. catalog that is full of new products and awesome insights into how to make the home space the true heaven.
I would encourage all marketers to consider the entirety of the retail experience – not just the products, not just the efficient placement or the scientific pricing. But not from behind their desks. You just can’t escape the constraints of your conscious mind there.
Once again IKEA has demonstrated its unique talent to save space without compromising on the contents.
The retailer has teamed up with three active pinners and bloggers to co-create a series of upcoming collections that will include party products.